In a move aimed at widening its horizon, Godrej Capital Nirmaan on Thursday announced partnership with DBS Bank India, Visa and Amazon to aid MSME growth.
“The Godrej Group, with a rich history of over 125 years in Indian business, stands poised to tackle these challenges. Rooted in the ethos of ‘nation-building’ and fortified by the trust of Indian consumers in the brand Godrej, Godrej Capital is betting bigger on its Nirmaan platform by significantly expanding its collaborative network. Partnerships with industry stalwarts such as DBS Bank India, Visa, Amazon, and others underscore Godrej Capital’s commitment to providing growth opportunities for MSME owners,” the company said in a press release.
The company also stated that the collaborations are designed to empower MSMEs, offering a diverse array of value-added services and comprehensive support throughout their business journey.
It has expanded its collaborative model to include 13+ partners, aligning with a vision to actively contribute to the growth of MSMEs.
According to the release, the platform aims to foster growth revolving around three critical areas for MSMEs:
- Expansion of customer base
- Streamlining of operations
- Enhancement of employee productivity
“We are delighted to expand our partner ecosystem, reinforcing our commitment to help MSMEs grow, through Nirmaan. We aim to be catalysts and help MSMEs beyond lending by being a part of their business growth journey. Aligned with the Godrej Group’s nation-building ethos, we see ourselves as enablers and we firmly believe that, with the collective commitment and services provided by our partners, we can make a difference and contribute towards making India a 5 trillion-dollar economy,” said Manish Shah, MD & CEO at Godrej Capital. “Amazon is deeply committed to forging partnerships with MSMEs to address the ever-evolving customer landscape, with a focus on our three fundamental pillars: selection, value, and convenience. Through our collaboration with Godrej Capital Nirmaan, we aim to bring the benefits of digitization and e-commerce closer to MSMEs. They will be able to leverage Amazon to showcase and sell their products to customers across India and capitalize on export opportunities. They will also be able to digitize their day-to-day operations through omni-channel inventory management solutions. We believe that such collaborations will help MSMEs serve their customers with unparalleled dedication and grow their business excellence,” said Gaurav Bhatnagar, Head – Seller Acquisition at Amazon India.
