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How to Forecast Sales With a CRM

How to Forecast Sales With a CRM

Now, let’s get into the nitty-gritty of sales forecasting using a CRM. As a reminder, sales forecasting can mean the difference between sleepless nights. Sleepless Night A): Worrying about your businessSleepless Night B): Partying in Vegas with your sales on...

The SMB Guide to Personal Branding 2024

The SMB Guide to Personal Branding 2024

Building a personal brand takes time and effort, but the following steps can help you get started: Step 1: Define Your Brand and Develop a GoalTo define your brand, start with introspection. Ask yourself: Who am I?What do I stand for? What do I want to be known...

Psychological Pricing Strategies for SMB Owners

Psychological Pricing Strategies for SMB Owners

Here is a list of my favorite Psychological pricing techniques you can implement TODAY. Price AnchoringPrice anchoring refers to the practice of establishing a reference point (the “anchor”) for a product’s price, which consumers then use to assess the value of other...

How to Price Your Services: Service Business Guide

How to Price Your Services: Service Business Guide

In the world of service businesses, your pricing model can significantly impact your business’s profitability and sustainability.The most common types of service pricing strategies include hourly, project, value-based, and performance pricing. Each strategy has unique...

How to Clean Your Email List

How to Clean Your Email List

Here’s the step-by-step guide to cleaning your email list:Step 1: Identify Inactive SubscribersStart by identifying subscribers who haven’t opened or clicked on your emails in the last 90 days. These subscribers are considered inactive and are prime candidates for...

Best Pool Service CRM 2024: Tested for SMBs

Best Pool Service CRM 2024: Tested for SMBs

Running a pool service business often means juggling multiple tasks at once. You’ve got to handle appointments, dispatch team members, follow up with leads (and so much more). Lucky for you, Freshsales offers workflow automation to make things much easier. With...

Google E-E-A-T for Small Business

Google E-E-A-T for Small Business

E-E-A-T sounds great as an acronym, but I like to think about it a bit backward, starting with Trustworthiness. Step 1: TrustworthinessThe best way to establish Trustworthiness with Google is by establishing Expertise, Experience, and Authoritativeness (more on these...

Benefits in Focus » Succeed As Your Own Boss

Benefits in Focus » Succeed As Your Own Boss

  Sponsored by MetLife.    As we kick off 2024, you are likely spending time thinking about your company’s objectives and plans for the year ahead. What’s top of mind for you and your team? Q1 serves as a strategic time to engage with your employees and proactively...

Social Selling Guide for 2024

Social Selling Guide for 2024

Let’s break down the social selling process into manageable steps that can be easily implemented:Step 1: Start with Relevant Social ChannelsBegin your social selling journey by identifying and focusing on the social media platforms most frequented by your target...

Best CRM for Banks 2023: Tested & Reviewed

Best CRM for Banks 2023: Tested & Reviewed

Managing customer relationships is crucial for banks. HubSpot CRM simplifies this process, allowing you to manage your client’s entire lifecycle—from prospecting to customer retention. With HubSpot, you can easily achieve the following:Create custom fieldsAssign tasks...

Best Locksmith CRM (2023): Field Tested for SMBs

Best Locksmith CRM (2023): Field Tested for SMBs

Without customers, you don’t have much of a locksmith business. Luckily, FieldPulse offers a robust client management solution to help you keep track of customer information, communication history, and job details.Here’s how a new client card looks (with some sample...

What is Account-Based Selling? Guide for SMB Owners

What is Account-Based Selling? Guide for SMB Owners

Lastly, I’ll offer some account-based selling tips and tricks I’ve used to improve my processes and close more deals! These tips include the following: Spend time understanding your point of contact Ensure everything is account-based Try to surprise your customers...

How to Get Sales and Marketing Alignment

How to Get Sales and Marketing Alignment

Lastly, I’ll review some tips and tricks I’ve used for marketing and sales alignment! These tips give you everything you need to improve and streamline sales and marketing functions! Let’s take a look. Meet Regularly with Sales and Marketing Teams Regular meetings...

What is B2B Sales? Guide for Small Business Owners

What is B2B Sales? Guide for Small Business Owners

There are several ways the B2B and B2C sales strategies differ, including in the following ways: Length of the sales cycle Transaction value Number of decision-makers involved in the saleBuyer education levels Sales methodology Product knowledge Payment termsHere’s...

What is B2C Sales? Small Business Guide

What is B2C Sales? Small Business Guide

Lastly, I’ll cover the common challenges in B2C selling, which include the following: Building rapport Handling customer objections Overcoming face-to-face conversations Dealing with product returns Here’s more about these difficulties and how you can overcome...

Marketing Vs Sales: What’s the Difference?

Marketing Vs Sales: What’s the Difference?

There are numerous ways sales and marketing teams differ, including the following ways: Goals Processes Tactics Scope Teams and individual roles Tools Strategies and methodologies Let’s take a closer look at the ways these departments differ!Goals While sales and...

Best of Blogs of 2023 » Succeed As Your Own Boss

Best of Blogs of 2023 » Succeed As Your Own Boss

Welcome to the “Best of Blogs 2023” on SucceedAsYourOwnBoss.com! Discover the insights and strategies that stood out this year, covering essential topics for entrepreneurial success. From crafting a powerful brand position to mastering email marketing, diving into...

How to Build an Outbound Sales Process

How to Build an Outbound Sales Process

Here’s my step-by-step process for outbound sales. Step 1: Choose a Demographic Choosing a demographic is an essential first step in the outbound sales process. You don’t want to scatter your efforts by targeting everyone; instead:Focus on one industry.Choose a...

Inbound Sales: A Small Business Guide

Inbound Sales: A Small Business Guide

The final thing I’ll go over is an inbound sales example! In this example, let’s consider a company called Bounce that sells high-end basketball shoes. Step 1: Create a Buyer PersonaBounce would analyze customer data to create a buyer persona, observing patterns and...

CRM Activities & Tasks for SMB Owners

CRM Activities & Tasks for SMB Owners

Below, I’ve listed the most popular CRM tasks and activities to ensure you understand how beneficial this software can be! Will your company need every single one of the features I mention? Probably not. Still, knowing how CRM improves various aspects of a company is...

How to Create a Lead Magnet for Passive Leads

How to Create a Lead Magnet for Passive Leads

Here’s a foolproof way to get your first (or 50th) lead magnet on your website. Step 1: Choose the Right Type of Lead MagnetThe first step in creating a lead magnet is to choose the right type. The type should be something that your target audience will find valuable...

What is Outside Sales? Full Guide for SMBs

What is Outside Sales? Full Guide for SMBs

After learning about outside sales and how beneficial they can be, you’re probably looking to implement it into your own business! Fortunately, I’ve compiled several tips for outside sales teams, including the following things: Invest in CRM software Ensure your...

What is Inside Sales? Comprehensive Guide

What is Inside Sales? Comprehensive Guide

What skills do inside sales teams need to be successful? Here are the essential characteristics your inside sales reps must have if you want to boost sales and build customer relationships! Active Listening Inside sales reps must possess active listening skills...

Best Landscaping CRM 2023: Field Tested

Best Landscaping CRM 2023: Field Tested

When it comes to landscape companies looking to grow, managing day-to-day activities is a must. That’s where Pipedrive comes in, taking the headache out of tracking your team’s actions and progress. You can easily set up activities like calls, meetings, or follow-ups...

AJ Silber’s Eight Figure Sales Process

AJ Silber’s Eight Figure Sales Process

Are you ready to take your sales to the next level? Here’s my multi-million dollar process. Step 0: Create Customer Persona’s Before you start selling, you’ve got to know who you’re selling to. Customer personas allow you to create targeted messages, understand your...

What is Outbound Sales? Guide for SMBs

What is Outbound Sales? Guide for SMBs

Outbound sales techniques have several benefits, including the following: You can reach prospects faster It’s more predictableThere’s more precision and personalization Businesses have more control over the sales funnelHere’s what you need to know about each of these...

How Does Apple Pay Work?

Apple Pay simplifies digital transactions, turning your device into a secure payment tool with just a tap. Understanding how does Apple Pay work is essential for small businesses looking to stay ahead in today’s fast-paced market.This convenient method not only speeds...

Take a weed break at work. It’s allowed!

Take a weed break at work. It’s allowed!

Isaac Dietrich [center], co-founder of MassRoots, at his startup's weekly rooftop Cannibis smoking session. At most offices in America, smoking a joint during your lunch break or eating cannabis-laced brownies at your desk would land you in HR. But in some states, not...

How Shark Tank star made his billions

How Shark Tank star made his billions

Daymond John, best known as an investor on ABC's reality series Shark Tank, grew up the only child of a single mother living in Queens, New York. He would often stare out onto the Manhattan skyline at one of the city's primary symbols of success and ambition: The...

Say goodbye to plastic sandwich bags

Say goodbye to plastic sandwich bags

Kat Nouri with her Stasher silicone sandwich bag. Kat Nouri has a love-hate relationship with plastic. As an artist and product designer, she's enamored with its transparency and the endless creative uses for it. But as a mother, and an environmentally-conscious...

Women are reshaping the gun industry

Women are reshaping the gun industry

Women are buying handguns in record numbers -- especially weapons that are small enough to conceal. But they are frustrated by the lack of firearm accessories catering to them. So some are starting companies of their own to tailor products to women. "I thought to...

Jane West – The women of marijuana

Jane West – The women of marijuana

Jane West cofounded Women Grow, a professional networking group for female cannabis entrepreneurs, in 2014. The group's first event had 70 attendees. Today, Women Grow has chapters in 44 cities, 21,000 newsletter subscribers and 30,000 followers on Instagram. Related:...

Women cash in on the marijuana boom

Women cash in on the marijuana boom

Giadha DeCarcer, a former investment banker, is founder and CEO of New Frontier, a data analysis provider for the cannabis industry. The cannabis industry is quickly becoming a magnet for female entrepreneurs. Medical or recreational marijuana is legal in 23 states...

How this STEM school is shattering stereotypes

How this STEM school is shattering stereotypes

Dr. Ellis Crasnow (center) with students on the first day of school. At STEM3 Academy, sticking to the norm doesn't work. In fact, the school was launched to do just the opposite. "Our emphasis is on learning versus teaching," said Dr. Ellis Crasnow, the school's...

Tech tackles the refugee crisis

Tech tackles the refugee crisis

There are nearly 1 million displaced Syrian children. Techfugees wants to use tech to improve things like education. Solving the refugee crisis should be a collaborative effort. That's the message of a global grassroots nonprofit called Techfugees. Techfugees held its...

You’re not making my doll

You’re not making my doll

Hillary Clinton is there. Ted Cruz is there. So are Bernie Sanders and Marco Rubio. Who's not there in Bleacher Creatures' newest lineup of plush dolls inspired by the 2016 presidential candidates? Donald Trump. Bleacher Creatures is best known for its 10-inch plush...

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