Here’s the step-by-step guide to cleaning your email list:
Step 1: Identify Inactive Subscribers
Start by identifying subscribers who haven’t opened or clicked on your emails in the last 90 days.
These subscribers are considered inactive and are prime candidates for list cleaning.
Check with your email software, but in ConvertKit, those folks are called “Cold Subscribers.”
I had 225 before I sent this email.
Step 2: Send a Re-engagement Campaign
Segment your cold subscribers out and add them to a re-engagement campaign.
The re-engagement campaign will send a series of emails asking the subscriber to opt back into receiving emails from you.
Try to use persuasive subject lines, personalized content, and special offers (if applicable).
Essentially, you can create a three-email sequence consisting of:
Email 1: Checking in and Offering a Choice
In this initial email, you reach out to your less active subscribers to acknowledge their decreased engagement with your emails. You reaffirm your commitment to providing information that helps them achieve their desired goals. You offer them an option to continue receiving emails with a clickable link.
Email 2: Reminding Them of Your Value
In the second email, you’ll remind your subscribers of your value and how your content can help them solve their pain points. You can also offer a sneak peek at upcoming content to rekindle their interest.
Email 3: Saying Goodbye
If the subscriber hasn’t re-engaged by this point, I don’t believe they will. It’s time to terminate them.
Step 4: Evaluate the Results
Monitor the results of your re-engagement campaign.
You’d be surprised at how many folks end up jumping back on the list!
And guess what? It’s a win-win either way.
If they jump back on the list, AWESOME!
If they don’t, you’ve just increased your email metrics.
Sounds groovy, right?