PNB Housing Finance has unveiled its latest brand campaign, ‘Kuch apna karo, apne hisaab se jiyo’, which celebrates the essence of owning a home and enjoying the freedom of choice associated with it.
The campaign suggests perceiving home loan instalments as an investment towards a brighter future, to nurture one’s dreams and passions, the company stated in a press release.
Home ownership is an emotional journey for individuals – beyond the physical walls of the house, it reflects their sense of liberation and serves as a launch pad for personal aspirations. The campaign video features a young, modern couple exploring the idea of buying a new home so that the wife can unlock their entrepreneurial aspirations, thereby embarking on a journey towards a brighter future.
PNB Housing Finance managing director and chief executive officer, Girish Kousgi, commented, “Owning a home represents new-found freedom and seeks to motivate individuals to take charge of their passion without experiencing the burden of financial liabilities in life. Millennials and young adults are more cognizant of becoming home-owners early in life and unleashing their true potential.”
Kousgi futher added, “Our new brand campaign encourages them to enjoy this fulfilling journey and perceive it as an investment for a better tomorrow.”
“PNB Housing Finance recognises the profound significance of home ownership and aims to fulfil this dream for millions of individuals across the country,” Kousgi said.
The multimedia campaign has been extended across print, cinema and digital platforms, including YouTube, Facebook and LinkedIn, enabling a wider engagement with audiences.
Watch the video here:
The campaign, conceptualised by Dentsu Creative, encapsulates the collaborative effort of a father and a daughter in creating a beautiful home as per their individual choice.
