Following its sponsorship announcement with Brazilian Serie A side Esporte Clube Bahia in 2023, retail Forex and CFD broker Axi has announced an extension to their collaboration for the 2024 season.
Founded in 1931, Bahia plays in the Campeonato Brasileiro Série A, Brazil’s top league. The club has won the Brasileirão title twice and their state title a total of 50 times. Last year, it was announced that City Football Group became the majority shareholder of Bahia SAF holding 90% of the club’s shares.
Hannah Hill, Head of Brand and Sponsorship at Axi, commented:
“We are very excited about this renewal which has been in development for some time. When we embarked on this new collaboration in 2023, we had no idea of how receptive the Bahia fans would be. As we move forward into a new season, our commitment to bringing the worlds of trading and football closer together remains unchanged. Helping our traders and clients unlock their trading edge is fundamental to us, and through our collaboration with Bahia, we hope to continue growing awareness in the LATAM region, whilst keep on offering unforgettable football moments to our traders and partners.”
In addition to Esporte Clube Bahia, Axi has been the Official Online Trading Partner of Premier League Champions and Treble winners, Manchester City FC, since 2020, and the Official LATAM Online Trading Partner of LaLiga club, Girona FC. At the start of the 2023/24 season, the broker also welcomed England International John Stones as the company’s Brand Ambassador.
