In a world where exceptional customer experiences are key, enterprises in Financial Services are often stuck with outdated marketing tools that make it difficult for them to offer contextual and personalized digital experiences in real-time.
Raviteja Dodda, the CEO and co-founder of MoEngage, announced the need for a ‘digital transformation catalyst’ during the flagship #GROWTH Summit held on 9th May 2024 at Taj Lands, Bandra.
Raviteja Dodda said, “Over the years, several large banks, insurance providers, and securities firms from Asia to North America have upgraded to MoEngage. The results we have been able to deliver for our customers in this space gave us the confidence to launch a purpose-built solution for financial services”.
“Industry-first features that enable faster data ingestion through direct connections with data warehouses and robust security through PII masking, PII encryption, and SDK encryption makes MoEngage the perfect solution for financial brands to unify and analyze data, understand customer expectations, automate customer journeys and engage them contextually across all digital channels,” he added.
‘MoEngage for Financial Services’ also empowers finance brands to send and manage critical alerts, service messages, and transactional alerts using just a single API. This unified, cost-effective, multi-channel messaging infrastructure has built-in options to prioritize channels and set up fallbacks to ensure no delivery failures.
The launch was held in the presence of distinguished leaders from some of India’s largest financial institutions like HDFC Bank, Aditya Birla Capital Digital, Federal Bank, Kotak Life, PolicyBazaar, Axis Mutual Fund, Piramal Capital and Housing Finance, Aditya Birla Health Insurance and more.
MoEngage provides a single, secure platform that enables easy and frictionless interactions between customers and financial brands through mobile apps or web browsers.
Get more information about ‘MoEngage for Financial Services’ here: https://www.moengage.com/industries/financial-services
About MoEngage
MoEngage is an insights-led customer engagement platform trusted by over 1,500 global consumer brands such as Punjab National Bank, IndusInd Bank, HDFC Life, PolicyBazaar, Bharti AXA Life Insurance, Digit Insurance, Tata Capital, Star Health Insurance, Samco Securities, Piramal Capital and Housing Finance, L&T Financial Services, SBI CAP Securities, Hero Fincorp and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion customers every month. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. MoEngage was recognized as a Customers’ Choice Vendor in the 2022 Gartner Peer Insights ‘Voice of the Customer’ for the Multichannel Marketing Hubs Report and a Strong Performer in the Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023 Evaluation.
(Disclaimer: This is a Brand Connect Initiative.)
