Mumbai: Yes Bank has launched Grandeur, a banking program for the emerging affluent segment in India. The program is available for those with an average monthly balance (AMB) of Rs 5 lakh or a net relationship value of Rs 20 lakh. The bank will also offer this facility for those with a large loan relationship.
The benefits of Yes Grandeur’s banking program include access to dedicated relationship managers and preferential rates on banking services. Customers will enjoy exemptions from various charges and discounts on locker facilities. Additionally, the program includes a special 3-in-1 account, combining demat, trading, and savings accounts for a comprehensive banking experience.
According to Rajan Pental, executive director, Yes Bank, the emerging affluent segment is expected to grow 2.3 times over the next decade, while the Indian middle class is projected to nearly double by 2046-47. The premium account targets the affluent seeking personalized services.
The Yes Grandeur Debit Card’s travel benefits include zero cross-currency markup charges and complimentary access to airport lounges. Additionally, cardholders can enjoy milestone-led benefits at prestigious hotel chains such as Taj and ITC Hotels.
For spending, the card provides milestone-related benefits that include subscriptions to Disney+ Hotstar, SonyLIV, Amazon, and other services. Customers also receive exclusive offers on movies, dining, shopping, and bill payments, enhancing their overall lifestyle experience.
