The Adani group’s superapp Adani One clocked gross merchandise value (GMV) of Rs 750 crore in 2023-24, according to the annual report of the group’s flagship company Adani Enterprises Ltd.
The user base of the superapp grew to 30 million at the end of the financial year, it said. The superapp, housed under Adani Enterprises Ltd’s arm Adani Digital Labs, was launched for customers in December 2022.
The services provided on the app include flight and train ticketing, airport services such as food and beverage purchases at Adani-run airports and duty-free shopping, bill payments for utilities such as electricity, piped gas and mobile phone, Fastag recharges and insurance premium payments.
The company aims to connect with 400 million users via the superapp by 2030 through various Adani portfolios and partner services, according to the annual report.
It comes close on the heels of the conglomerate’s discussions with Paytm for potentially acquiring a stake in the Noida-headquartered fintech platform.
“Adani One is designed to put the consumer at the heart of everything we do. Our initial focus is on delivering exceptional value to the hundreds of millions of B2C (business-to-consumer) customers the Adani group businesses serve today, by offering them a suite of services via the Adani One app,” Sudipta Bhattacharya, the group’s chief technology officer, said in the annual report.
“From there, we strategically expand in two directions, welcoming new customers while simultaneously broadening our service offerings to existing customers. This staged
expansion model positions Adani One as the premier platform for both India and Bharat,” he said.
The Adani group has also started onboarding advisors and senior executives to build the next phase of its digital business. ET had reported in March that Aditya Agarwal, who runs Silicon Valley-based tech community platform South Park Commons, has started advising the leadership of Adani Digital Labs on a product roadmap. “I’ll be offering guidance, perspective and strategic insight across different functions and verticals, in particular, from my time as the lead independent director of Flipkart,” Agarwal had said at the time.
While the superapp is primarily focused on travel services related to Adani group’s airport offerings for now, it is expected to venture into more consumer businesses.
The Adani group operates airports in Mumbai, Ahmedabad, Thiruvananthapuram, Mangaluru, Jaipur, Lucknow and Guwahati. It will also operate the upcoming Navi Mumbai airport. The company has also launched a loyalty programme, under which consumers can earn reward points that are redeemable against services on the app.
“The overarching goal is to establish a monetisable digital ecosystem that seamlessly delivers the group’s B2C offerings to its consumers and partner networks,” the annual report said.
The group’s plans to push its superapp assume significance given that another conglomerate, the Tata group, is still reiterating strategy for its superapp Neu after more than two years of launch and about $2 billion in investments.
“The government’s efforts to promote digitalisation, coupled with initiatives like UPI (unified payments interface) and ONDC (Open Network for Digital Commerce), have laid the groundwork for the growth of superapps,” the annual report said.
“Additionally, the proliferation of mobile internet and smartphone usage has created a conducive environment for the adoption of super apps, contributing to India’s digital transformation and positioning it as a key player in the global digital economy.”
In February, the Adani group tied up with ride-hailing platform Uber to enter the electric vehicle fleets business as well as look at potentially embedding Uber within the Adani One app.
Last year, the company had acquired Goodwater Capital-backed train booking portal Trainman.
In 2021, it had acquired a 20% stake in Flipkart-owned online travel platform Cleartrip.
The company is also reportedly planning to enter ecommerce through the government-backed ONDC.
