Private sector lender Kotak Mahindra Bank on Tuesday unveiled its new Distribution structure as part of its growth strategy. This is aimed at bringing together all the ways in which its customers interact with the Bank and to deliver an omni-channel seamless experience across all Group products and services, to elevate service standards and operational efficiency.
The Distribution structure integrates the Physical branch network, Digital Branch channel (encompassing Mobile Banking and Net Banking platforms) and the Voice channel.
This strategic initiative aims to ensure a seamless experience for customers across all interaction channels by building synergy and improving service delivery.
The bank has appointed Pranav Mishra, as the Head of Distribution. Mishra comes with over 30 years of experience. He has joined from ICICI Bank, where he most recently served as Head of Liabilities, Deposit, Customer 360, Branch Banking, Marketing & Alliances, ATM and Micro Market Strategy. Prior to ICICI Bank, Pranav headed distribution for ICICI Prudential Life Insurance.
“Under his (Pranav’s) leadership, we are committed to strengthening our distribution and delivering a seamless omni-channel experience across all Group products and services,” said Ashok Vaswani, MD & CEO, Kotak Mahindra Bank. “The new Distribution structure underscores our dedication to embedding banking services seamlessly into our customer journeys, ensuring convenience and reliability at every touchpoint. We are excited about this strategic move and confident that it will further strengthen our ability to deliver exceptional value to our customers.”
The teams responsible for Physical branch network, Digital channel and Voice will report to Mishra, streamlining operations and driving customer-centric initiatives forward.
