How to Have a Successful Exit with Maggie Lord

In this episode, Maggie Lord shares her entrepreneurial journey and insights into exit strategies, focusing on planning and financial preparation for selling a business. She and Melinda discuss how to identify potential buyers and ensure a fair valuation. The episode includes a segment from the sponsor, SmallBizLady Academy. Maggie also covers the importance of confidentiality and outlines the timeline of the sales process. She concludes with her best advice on exit strategies, followed by closing thoughts.

Maggie Lord was an early pioneer in the online digital wedding media space. As the founder + CEO of Rustic Wedding Chic, Maggie led the company for 12 years before it was acquired by David’s Bridal in 2020. Maggie is also the author of 6 books. Today, Maggie has become a sought-after strategic advisor to female-founded brands, allowing her to focus on sharing her knowledge and expertise with other like-minded entrepreneurs. Maggie and her businesses have been featured in Forbes, The New York Times, Business Insider, Success Magazine, and much more. For more information: https://www.maggielord.com

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This week on SmallBizChat Podcast:

Start planning your exit strategy early in your business journey, even if you don’t anticipate selling soon.
Consider the full 360-degree value of your business, including intangible assets like social media presence, when determining its worth.
Maintain confidentiality throughout the acquisition process and ensure all shared information is protected by legal agreements.