CommCentral, a new cloud-based data solution providing banks and broker-dealers with real-time visibility into the investor communications they distribute and manage, is being rolled out by global fintech leader, Broadridge Financial Solutions, Inc. (NYSE:BR).
The new platform offers AI-enabled query capabilities, customizable alerts for insights, monitoring and process automation to drive efficiencies and simplify workflows. CommCentral will also provide users with access to a suite of application programming interface (API) services, including a Communications API, enabling direct and instant access to real-time data.
“This new Broadridge technology solution offers firms immediate access to essential communications data through intuitive dashboards, helping streamline tasks and facilitating informed decisions,” said Swatika Rajaram, Senior Vice President, Head of U.S. Proxy and Post Sale at Broadridge. “Firms will achieve enhanced efficiency and insights into investor communications and ongoing trends leveraging our expertise and transformative technology.”
In a highly competitive market, CommCentral will provide critical benefits to banks and broker-dealers as they seek to elevate communications and enhance engagement, by utilizing evolving analytics to better understand individual or group behaviors, gaining crucial insights into trends and distribution impacts.
The CommCentral platform will continue to expand and integrate new features including AI-generated use cases, engagement trend analysis and peer assessments as well as increase the suite of API services.
