After teasing late last week on its social media channels that “change is coming,” and that “something big is on the horizon,” Dubai and Cyprus based Retail FX and CFDs broker ZaraFX announced this morning that it is rebranding to Zarvista Capital Markets. The broker’s old url of zara-fx.com now redirects to zarvistacm.com.
Why the Change?
The company said that the name Zarvista captures the “breadth of our ambition and the scope of the opportunities we aim to offer. It represents a shift toward a more dynamic, forward-thinking, and globally recognized brand.”
The “Zar” remains a tribute to the company’s roots and the legacy of ZaraFX, while the “Vista” symbolizes the expansive horizons and opportunities that the company is bringing to our clients, reflecting a future filled with growth, innovation, and opportunity.
The new Zarvista said that it plans to expand its presence in key financial markets, bringing more opportunities and services to traders across the world. Over the coming months, Zarvista said it will be rolling out additional features to further enrich the trading experience.
Zarvista issued a new mission and vision statement,
“To empower traders globally by providing a secure, innovative, and user-centric trading platform that delivers tailored solutions, fosters community engagement through social trading, and ensures exceptional support and service.
“To be the premier global trading platform renowned for innovation, reliability, and customer-centricity, enabling traders to achieve their financial goals in a transparent and secure environment.”
Jamsheer Thazhe Veettil, CEO of Zarvista Capital Markets, stated,
“We are proud of the legacy we’ve built as ZaraFX and even more excited about the future as Zarvista Capital Markets. This rebrand is not just a new name, but a reflection of our ambition to offer even greater opportunities for traders globally. Our mission, vision, and values remain at the core of who we are, ensuring that our clients continue to experience the highest standards of service and innovation.”
Zarvista is an offshore (Mwali and Mauritius registered) Retail FX and CFDs broker operated mainly from Dubai and from Cyprus, targeting traders in the MENA and Asia regions. The company is run and controlled by Indian national Jamsheer Thazhe Veettil. Last year the company brought on board former BUX Cyprus Managing Director Jean-Raphael Nahas as COO.
