Caroline Bishop
Nov 15, 2024 08:27
Team Liquid launches the MyBlue platform on Sui, offering fans a customizable digital avatar and unique fan engagement experiences, reinforcing their connection to esports.
In a groundbreaking move for esports fan engagement, Team Liquid has launched its innovative MyBlue platform on the Sui blockchain. This new platform allows fans to engage with the team through unique digital experiences, according to the Sui Foundation.
Empowering Fan Engagement
MyBlue offers fans the opportunity to claim a personalized avatar of Blue, the Team Liquid mascot, which can be customized with digital items earned by completing quests. This avatar and its accessories are stored on the Sui blockchain, ensuring fans have genuine ownership of their digital journey with the team.
Team Liquid’s Esports Legacy
Established in 2000, Team Liquid is a powerhouse in the esports arena, competing in major titles such as League of Legends, Counter-Strike 2, Dota 2, VALORANT, and Mobile Legends: Bang Bang. The MyBlue platform aims to bridge the gap between the global esports community and Team Liquid, fostering closer connections among fans worldwide.
Innovative Features and Rewards
The MyBlue platform leverages Sui’s advanced technology to offer fans a rewarding experience. Fans can complete quests, earn items, and compete on leaderboards, with items serving both as digital collectibles and as tickets for exclusive giveaways. Prizes include signed jerseys, partner perks, and unique experiences like attending esports events.
Sui’s Role in Fan Experience
Built on Sui, MyBlue emphasizes user-friendly experiences, particularly for fans new to blockchain and Web3. The platform uses Sui’s zkLogin, allowing fans to create accounts with familiar credentials like Google or Twitch. Additionally, sponsored transactions enable fans to earn avatars and items transparently without requiring in-depth blockchain knowledge.
With MyBlue, Team Liquid not only enhances fan engagement but also sets a new standard for how esports teams connect with their community through blockchain technology.
Image source: Shutterstock
