NEW DELHI: PM Narendra Modi government’s various initiatives and schemes for MSMEs and SMEs sector including ASPIRE, PMS, etc have bolstered India’s MSME landscape. With over 6.30 crore micro, small and medium enterprises (MSMEs), the sector has emerged as a highly active and innovative sector of the Indian economy. These initiatives are nurturing entrepreneurship and creating self-employment opportunities at lower capital costs.
In its endeavor to further strengthen the transformation and the mission of LocalToGlobal, fast growing mid-size contact center Vertex Global Services has partnered with the MSME Business Forum. The company is also going to offer its world-class BPO solutions for seamless customer experience to over 10,000 MSMEs in the next three years, the company said in a press release.
The collaboration will foster enhanced customer experience for MSMEs in India while also addressing the challenges faced by the enterprises of hiring international players, it said. Vertex Global Services will be the SPV (special purpose vehicle) for MSME Business Forum providing an omnichannel customer experience. This collaboration seeks to empower these businesses by providing them with enhanced tools and resources and industry-ready youth to serve their customers better, ultimately boosting growth and sustainability within the MSME sector, the company said.
This initiative aims to tackle the growing demand for specialized expertise and deliver tailored BPO solutions to small and medium enterprises (SMEs). Key benefits include reallocating resources towards business development and innovative practices, all while reducing overhead costs. By outsourcing non-core functions, these startups enable companies to concentrate on their primary competencies, ultimately boosting overall efficiency and productivity. As businesses continue to navigate the complexities of the global market, this strategic approach signifies a promising trend in the evolution of the BPO sector, positioning it as a vital player in driving growth and operational success for SMEs, the company said.
Founder & CEO of Vertex Group, Gagan Arora, said, “In today’s digital era, companies can further elevate their customer service experience by integrating call centers into their operations. By leveraging BPO services, MSMEs can achieve significant cost savings, scalability, and flexibility and further eliminate the CX bottlenecks. Vertex Global Services aims to not only enhance customer experience but also mitigate risks, ultimately positioning the sector to gain a competitive edge and foster sustainable business growth. This partnership can provide extra mileage to the new age startups and businesses by adding value and ensuring affordability.” Arora added that call centers not only provide immediate support to customers, resolving queries efficiently, but they also gather valuable feedback that can drive improvement and innovation. This combination of enhancing customer experience and streamlining communication allows businesses and startups to focus on their core mission and vision while ensuring their clients feel valued and heard.
