Dubai based CFDs broker DB Investing has announced that the company has hired experienced industry marketing executive Elena Kupriianova as its new Chief Marketing Officer (CMO).
Elena Kupriianova was previously CMO of cTrader platform developer Spotware Systems, leaving the company late last year and has since been providing AI-driven marketing consulting services to a number of clients. She has also served as Global Head of Marketing at CFI, and previously worked at Capital.com and at Exness in a variety of senior marketing roles.
DB Investing CEO Gennaro Lanza said,
“What struck me about Len wasn’t a deck or a buzzword. It was clarity. Len talked about growth like it was engineering — precise, measurable, and scalable. She also confirmed her famous no BS approach and aggressive attitude to marketing . That’s exactly what we need right now.”
Elena said that the move to DB Investing is about taking a solid foundation and making it resonate at scale,
“I don’t believe in shouting louder. I believe in saying something worth listening to — and making sure it reaches the right people. Traders, IBs, partners… they’re already overloaded with noise. Our job is to cut through with value and relevance, not volume.
“I see my job as translating what the engineers, product people, and traders already know into something the world wants to be part of. If marketing isn’t building pride inside the company and trust outside it, it’s just decoration. And I don’t do decoration.”
About DB Investing
Founded in 2018 and headquartered in Abu Dhabi Global Market, DB Investing is a regulated, multi-award-winning broker offering over 20,000 trading instruments across Forex, commodities, equities, ETFs, metals, and crypto. With lightning-fast execution, a global network of partners, and licenses from regulators including the FSA, SCA, and FINTRAC, DB Investing continues to expand into new markets while keeping reliability and transparency at its core.
