London based trader information website operator ADVFN plc (LON:AFN) has provided an update on the current development of the ADVFN investor platform. The Company said it has been making a number of enhancements to the platform, in line with ADVFN’s strategic aim to position the Company as a cutting-edge technology company within the financial space.
These enhancements include the launch of ADVFN AI Intelligence which is designed to empower ADVFN users with a reliable, easy-to-use AI tool that enhances their decision-making process by offering real-time, intelligent responses to a wide range of financial queries.
The recent progress on revamping the ADVFN offering, including the redesign and mobile optimisation of the website, is phased as follows:
- Phase 1 completed: The first phase of the Platform updates, which includes most of the core tools and pages ADVFN offers and ADVFN AI Intelligence, is now live on www.advfn.com;
- Phase 2 initiated: We have commenced the rollout of these enhancements to additional countries, with completion anticipated in the Autumn; and
- Long Tail Redesign: Upon the conclusion of Phase 2, we will proceed with a comprehensive update of the remaining sections of the platform.
ADVFN said it has also successfully integrated advanced analytics into its operations, significantly enhancing data-driven decision-making capabilities. Optimisation and monetisation efforts are underway, with the primary objective of increasing the Company’s subscription base.
The Company’s new mobile app is currently in the testing phase and is scheduled for release by the end of Q3 this year. ADVFN expects to commence the onboarding process for existing users shortly.
The Board said it looks forward to providing a further update on Platform developments and trading as the year progresses.
About ADVFN
ADVFN (at website advfn.com) is a global stocks, shares and crypto information website providing market-leading financial tools and data to private investors around the world. Offering real-time share prices, news feeds, charting, portfolio management, monitor lists, financials, data from global stock exchanges, Level 2 and the most active financial bulletin board in the UK (along with many other features), the site is the destination of choice for day traders and retail investors.
Established in the last quarter of 1999, ADVFN (LSE:AFN) was floated on the London Stock Exchange’s AIM market in March 2000. The site currently has approximately 36 million users worldwide and a billion page impressions a year. Originally a UK-based site, the company currently operates in the US, UK, Brazil, Japan and Dubai.
