Leading online trading broker ATFX has announced the completion of the Change-of-Name for Rakuten Securities Australia Pty Ltd. From now on, the entity will be known as AT Global Markets (Australia) Pty Ltd, with the brand name “ATFX” to continue serving retail clients and the brand “ATFX Connect” to serve institutional clients in APAC.
ATFX acquired Rakuten Securities Australia in mid 2023.
The company said that this strategic move reflects ATFX’s commitment to streamlining and consolidating its global brand presence. Since its establishment, ATFX has been recognized globally for its innovative technology, comprehensive product range, and regulatory compliance. The company has exciting plans ahead in Q2 this year, as it moves to a bigger new office in Sydney, signaling its growth and commitment to providing an exceptional trading experience.
Not stopping there, ATFX noted it is also focused on enhancing its services for clients. The company is investing in the upgrade of its client portal and server, and introducing the automatic KYC clients onboarding system, ensuring a seamless and efficient trading environment for users. This upgrade will enable clients to access a wide range of trading tools, educational resources, and customer support, further solidifying ATFX’s commitment to delivering exceptional customer experience.
With such exciting branding activities and projects on the horizon, ATFX said it continues to demonstrate its strong position as a key player in the financial industry, offering cutting-edge technology like AI-driven projects, comprehensive product offerings, and unwavering regulatory compliance.
ATFX Chairman Joe Li expressed enthusiasm for this milestone, stating,
“The Change of Name represents a significant step forward for our operations in Australia and underscores our dedication to offering unparalleled trading services to our clients. By leveraging the strong reputation and global brand recognition of ATFX, we are confident that AT Global Markets (Australia) will continue to thrive and uphold the highest industry standards.”
About ATFX
ATFX is a globally leading fintech broker, holding licenses in multiple countries, including the UK’s FCA, Cyprus’s CySEC, UAE’s SCA, Australia’s ASIC, and South Africa’s FSCA. With a strong presence in Europe, Southeast Asia, the Middle East, Latin America, APAC, and South Africa, ATFX is committed to delivering exceptional trading experiences to clients worldwide. The company prioritizes customer satisfaction, innovative technology, and strict regulatory compliance, positioning it as one of the top choices for traders seeking reliable and sophisticated trading solutions.
