One of the country’s largest private sector banks, Axis Bank has launched India’s first-ever numberless credit card in collaboration with Fibe (formerly known as EarlySalary), for the tech-savvy Gen Zs.
With a numberless credit card, customers get an added level of security as there is no card number, expiry date, or CVV printed on the card plastic. This reduces the risk of identity theft or unauthorised access to customer’s card details ensuring absolute security and privacy.
“This numberless Axis Bank card will prioritize the security of our customers while offering a robust financial solution that empowers the smart and ambitious youth of our nation. Our overarching banking strategy of being connected aims to foster inclusivity and enhance accessibility for the diverse and growing consumer segment,” Sanjeev Moghe, President & Head – Cards & Payments, Axis Bank said.
Customers can access their Fibe Axis Bank Credit Card details on the Fibe app, giving them complete control over their information.
The card is powered by RuPay, which allows the customer to link this credit card to UPI. It is accepted across all offline stores in addition to all digital platforms and also offers the tap-and-pay feature to its users.
“We aim to empower our users with a safe and secure payment ecosystem clubbed with the convenience of UPI payments thereby establishing a fresh benchmark in the credit card industry,” said Akshay Mehrotra, Co-Founder and CEO of Fibe.
The co-branded credit card has zero joining fee and zero annual fee for lifetime. It offers features like cashback of flat 3% on online food delivery across all restaurant aggregators, local commute on leading ride-hailing apps and entertainment on online ticketing platforms. In addition, customers get a 1% cashback on all online and offline transactions.
Some of the other features of this card include access to four domestic airport lounges per quarter, fuel surcharge waiver for fuel spends between Rs. 400 and Rs. 5,000 as well as the added advantage of Axis Dining Delights, Wednesday Delights, End of Season Sales, and RuPay portfolio offerings available across all their cards, a joint release highlighted.
