Axis Bank has announced the launch of ‘open by Axis Bank’, its digital bank proposition in its latest advertising campaign that focuses on the Bank’s digital capabilities.
The Open 2023 campaign highlights the top 15 features of the Bank’s digital offerings. The launch is a culmination of the Bank’s multiyear effort to launch a digital bank within the bank, which is focused on delivering a personalised, intuitive and hassle-free digital banking experience.
The introduction of this future-ready mobile application underscores the Bank’s pivot towards enhanced digital offerings. This campaign signifies the Bank’s evolution into the digital realm, in which ‘open’ continues to be relevant and remains at the core of crafting the new digital avatar.
The launch seeks to establish ‘open by Axis Bank’ as the epitome of digital banking, bringing all the trusted and loved features in a user-friendly, modern interface for both existing and new customers.
Commenting on the announcement Sameer Shetty, president and head of digital business and transformation at Axis Bank, says, “We had laid out our aspiration to build Axis 2.0 as a digital bank within the bank. This journey has been delivered keeping the customer at the very core of every conversation and decision. It is part of all our customer interactions, product designs, and process innovation journeys.”
“Our mobile App ‘open by Axis Bank’ is a one-stop solution for all the digital banking needs with 250+ banking services on the go,” he adds.
Commenting on the announcement Anoop Manohar, chief marketing officer, Axis Bank, says, “This is a significant milestone in Axis Bank’s journey. As we continue to grow and adapt to the digital future, our core value of being ‘Dil Se Open’ will remain our guiding light, ensuring our offerings are both cutting-edge and rooted in the trust and familiarity our customers have come to expect of us”.
Watch the ads here:
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