Binance has announced the appointment of Jeff Li as its new Vice President of Product.
Bringing over 16 years of experience in both Web2 and Web3 product leadership and software engineering, Li will oversee the expansion and enhancement of Binance’s product suite.
Most recently, Jeff Li served as VP, Global Head of CeFi Product at a major crypto exchange, where he led its global teams developing a wide variety of centralized finance (CeFi) products in domains like growth, retail and institutional, artificial intelligence (AI), and more. Prior to that, he was at TikTok, where he served as the Director of Product and Global Head of TikTok Money and Compliance Platform.
Jeff Li’s extensive tech career also includes product development and software engineering roles at globally renowned brands such as Instagram, Twitch, and Oracle.
In his role at Binance, Jeff Li will oversee and manage Binance’s global product and design teams. Every aspect of product and design strategy for Binance’s vast product suite, which ranges from trading and payments to Web3 services and beyond, will be within his purview.
Reflecting on his professional trajectory, Jeff Li shared:
“Throughout my career, my primary motivation has always been to create innovative products that both excite and benefit people. This passion made joining Binance a natural choice for me. I am deeply impressed by how Binance has been able to build an extensive blockchain ecosystem in seven short years while upholding a user-focused philosophy in all that it does.”
“Blockchain, combined with emerging technologies like AI, has the potential to significantly improve financial access and transform our daily lives. As an industry leader, Binance is uniquely positioned to unlock this potential and demonstrate its benefits to users”, added Jeff Li.
