Wholly owned subsidiary of Bank of Baroda, BOB Financial Solutions Limited (BFSL) has unveiled its new corporate identity – BOBCARD Limited, with a new logo and revamped positioning statement “Credit Reimagined.”
The rebranding of BOBCARD embodies a revitalized commitment to reimagine the country’s credit landscape with excellent credit solutions and customer-centric offerings, the company said in a media release.
“The new brand promise “Credit Reimagined” is a conviction of a customer-centric, solution-driven assistance that assures service through innovation. It is a creative showcase of products and services that have been reimagined to suit the ever-changing needs and preferences of everyone across the length and breadth of the country,” it added.
Particularly appealing to the younger demographic, BOBCARD aims inspire individuals to strive for financial excellence and capitalize on opportunities as they pursue prosperity.
“Today marks a pivotal moment in our journey as we unveil our refreshed brand identity. The strategic rebranding not only embodies adaptability but positions BOBCARD as a forward-thinking financial partner. At the heart of this transformation is our enduring commitment to elevate financial experiences and empower our community,” said Shailendra Singh, MD & CEO, BOBCARD Limited.
This updated branding marks a pivotal stride for the company in aligning with modernity and ensuring relevance in the swiftly evolving financial terrain, he added.
