ONDC is steadfast in its commitment to empower India’s farmers by facilitating their access to digital markets and harnessing the benefits of e-commerce, said T Koshy, MD & CEO of Open Network for Digital Commerce (ONDC) at the 9th Edition of ‘Google for India 2023’ in New Delhi on Thursday.
“With Google’s genAI and cutting-edge tools, we are poised to provide a boost to India’s farmers, enabling them to seamlessly navigate the digital commerce landscape, enhancing their visibility, and accelerating their path to success. Together, ONDC and Google Cloud stand proudly at the forefront of this transformative journey,” he added.
Earlier this June, Google Cloud and ONDC announced the launch of the open-sourced solutions enabling buyers and sellers to onboard onto the ONDC Network.
To further democratize access to digital commerce, regardless of digital literacy, geography, or economic status, this partnership is being expanded to enable Farmer Producer Organizations (FPOs), to sell their produce online, thereby giving farmers greater channels for revenue.
“Built on Google Cloud’s gen AI and language capabilities, FPOs will be able to easily onboard the ONDC Network as merchants to sell their produce online. They will also be able to build catalogs and reach out to merchants across the country with the power of just a few clicks,” the tech giant said.
It added that the confluence of IT in the form of generative AI is a once in a generation event that will transform business possibilities in the same way that the internet changed access to information.
“It’s in Google Cloud’s DNA to democratize technology and give it in the hands of users and customers to accelerate their growth in this digital and AI era. Our work with partners like ONDC, SignCatch, Bhashini and so many others will help us strengthen India’s digital economy and keep us future ready,” Bikram Singh Bedi, Managing Director, Google Cloud India added on similar lines.
