Online broker IQ Option has announced a multi-series partnership with United Autosports, racing partner of McLaren Automotive — one of the most dynamic and fastest-growing motorsport teams in the UK. The collaboration positions IQ Option as both the Official Racing Partner and Official Online Trading Partner of United Autosports.
The partnership was facilitated by global sports marketing agency SportQuake, known for bringing together world-class brands and elite sports properties.
Inside the “One Track, Millions of Strategies” Campaign
Motorsport and trading share more than competitive spirit — both require careful strategy, the ability to adapt under pressure, and the skill to make decisions in ever-changing environments.
These principles are captured in IQ Option’s One Track, Millions of Strategies campaign, which aligns naturally with United Autosports’ philosophy of endurance, ambition, and resilience.
As noted by IQ Option,
“Endurance racing is the art of navigating countless scenarios and proving that victories are earned not by speed alone, but by strategy. United Autosports have demonstrated this time and again with their successes over long distances, driving the high-velocity McLaren cars. The same is true in trading: millions of strategies, millions of styles. There is no single right path — there is your path. That is why our partnership with United Autosports is more than sponsorship. It is a shared philosophy and a belief in the power of choice.”
A New Era for United Autosports
Founded in 2009 by Zak Brown, CEO of McLaren Racing, and Richard Dean, former racing driver and 2006 Le Mans winner, United Autosports has become a leading force in international endurance racing. Headquartered in Yorkshire, UK, the team has achieved landmark victories:
- Two-time winners of the 24 Hours of Le Mans (2020 & 2024, LMP2 category)
- Rolex 24 at Daytona race winners (2025, LMP2 category)
- FIA World Endurance champions (2020)
- European Le Mans Series champions in both LMP2 (2020) and LMP3 categories (2016, 2017 & 2020)
- Asian Le Mans Series champions in both LMP2 (2018/19) and LMP3 categories (2021)
As Richard Dean, CEO and Team Principal of United Autosports, explains,
“When Zak Brown and I founded United Autosports over fifteen years ago, we knew that success in endurance racing requires more than just speed — it takes reliability, strategy, and the right people to execute.
“Making the right choices in these areas has driven us forward. IQ Option has built its success on similar principles, which is why they are such a natural fit to partner with us.”
SportQuake’s Role
The partnership was facilitated by SportQuake, the global sports marketing agency famous for bringing together global brands with elite sports teams such as Arsenal and Manchester City, as well as world-class properties like Formula 1.
George Isherwood, Global Partnerships Director at SportQuake, highlighted that the brands came together at a pivotal moment in both their histories,
“Not only do they share their papaya colours, but also a shared goal for innovation and excellence. We have some great plans for the term, and we are really excited to bring them to life.”
The Road Ahead
The collaboration will make its debut at the FIA World Endurance Championship in Bahrain (November 2025) and extend across:
- Asian Le Mans Series 2025–2026
- European Le Mans Series 2026
- The 24 Hours of Le Mans 2026
IQ Option branding will be featured on United Autosports’ cars throughout these championships. Beyond visibility on the track, the partnership will drive innovative engagement initiatives:
- Exclusive Rewards & Experiences – co-branded merchandise, VIP passes, garage tours, and behind-the-scenes access.
- Interactive Campaigns – promotions and tournaments uniting the strategy of trading with the excitement of racing.
- Events & Networking – activations and opportunities to connect with partners and fans globally.
About IQ Option
IQ Option is an international online trading platform serving users across more than 150 countries. IQ Option operates a CySEC licensed brokerage business (at website eu.iqoption.com) as well as the Quadcode Markets brand (CySEC and ASIC licensed). The company also operates an offshore (Antigua and Barbuda) operation Sky Ladder LLC, which runs the iqoption.com website.
About United Autosports
United Autosports is recognised as one of the leading teams in endurance racing and serves as the official racing partner of McLaren Automotive. Founded in 2009 by Zak Brown, CEO of McLaren Racing, and former Le Mans winner Richard Dean, the team has developed into a prominent name in international motorsport, as multi-race and championship winners around the world.
Operating from bases in the UK and USA, United Autosports competes in the FIA World Endurance Championship, European Le Mans Series, IMSA, and Asian Le Mans Series, maintaining a consistent presence across the sport’s top global platforms.
In 2024, the team became official racing partner of McLaren Automotive, launching the FIA World Endurance Championship LMGT3 programme together with the British manufacturer, marking McLaren’s return to the 24 Hours of Le Mans.
In June 2025, the launch of McLaren Racing’s Hypercar project was announced which will see McLaren and United Autosports compete together at the highest level as the newly established McLaren United AS team.
