Key Takeaways
Citcon announces a strategic partnership with Cash App Pay and Afterpay.
The collaboration aims to provide e-commerce businesses with a range of payment options.
Merchants can integrate these payment methods with minimal effort and benefit from a centralized dispute center.
Streamlining E-commerce Payments
Citcon, a global leader in digital payments, has entered into a strategic partnership with Cash App Pay and Afterpay, according to a Business Wire release dated September 26, 2023. The alliance aims to equip e-commerce platforms with a comprehensive suite of payment solutions, thereby enhancing the consumer experience.
One-Stop Service for Merchants
The partnership allows merchants to offer customers the option to pay via Cash App Pay or Afterpay’s “Buy Now, Pay Later” plans through Citcon’s Payment Platform. This platform already supports over 150 payment methods. Merchants can access these new payment options with a single onboarding process, settlement, and reconciliation. Citcon’s Centralized Dispute Center will handle all payment disputes, streamlining the management process for merchants.
Easy Integration
Citcon’s robust integration capabilities are designed to cater to businesses of all sizes. Merchants who are already using Citcon’s Universal Payment Interface, WebSDK, or various commerce platform plugins like Magento, Shopify, and SAP Hybris can effortlessly add Cash App Pay and Afterpay to their existing setups.
Targeting Younger Demographics
The integration of Cash App into Citcon’s Payment Gateway offers an opportunity for merchants to attract and retain Millennial and Gen Z consumers. By providing flexible and convenient payment options, merchants can potentially increase sales and build long-term customer loyalty.
Wei Jiang, co-founder and President of Citcon, stated, “This partnership empowers merchants with a powerful payment tool, allowing merchants to reach Cash App’s large consumer base and opening new doors of opportunity for merchants.”
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