Deutsche Börse Group presented its new brand structure for the cash market today.
The umbrella brand for the “Deutsche Börse Cash Market” business division will now operate under the name “Deutsche Börse”. The trading venues “Xetra®” and “Börse Frankfurt” will now be known as “Deutsche Börse Xetra” and “Deutsche Börse Frankfurt”, respectively.
The new brand was officially unveiled on the trading floor of the Frankfurt Stock Exchange in front of customers, partners, and guests from the financial industry.
Thomas Book, member of the Executive Board and responsible for “Trading & Clearing” at Deutsche Börse Group, stated:
“A strong capital market is the foundation for growth, innovation, and prosperity. With our new presence in the cash market under the “Deutsche Börse” brand and the slogan “Making Capital Matter,” we are sending a strong signal. As the leading stock market in Germany, we ensure transparent markets, bring companies and investors together efficiently, and offer investors fair execution. In this way, we are building trust in the markets of tomorrow and strengthening Europe’s position in the global capital market.”
Eric Leupold, Head of Cash Market at Deutsche Börse Group, added:
“Capital promotes participation and prosperity. With our new identity “Deutsche Börse”, we are bringing together everything that makes the cash market strong. This is best achieved through our trading venues, where we want to become an even more attractive overall platform for private investors. With a clear name, we are making capital relevant for companies, investors, and society – and contributing to strong capital markets in Germany and Europe.”
The parent company “Deutsche Börse Group,” as a comprehensive market infrastructure provider and stock exchange organization, will retain its name and brand. The “Deutsche Börse Group” brand will continue to cover all segments of Investment Management Solutions, Post-Trading, and Trading & Clearing, as well as all business areas and subsidiaries included therein. The new brand of the “Deutsche Börse” business area in the “Trading & Clearing” segment will in future stand for the cash market business.
The Frankfurt Stock Exchange will continue to perform its regulatory role unchanged and is not part of the rebranding.
