Retail FX and CFDs broker eToro has announced the appointment of Massimo Citoni as Regional Manager for Italy.
In this role, Massimo will lead eToro’s operations in Italy, focusing on driving market growth and achieving operational excellence. His responsibilities will include developing strategic partnerships with local entities and overseeing all marketing initiatives within the region. Additionally, he will oversee customer retention activities, aiming to enhance the experience for both Italian clients and members of the eToro Club. Effective from December, Massimo will also join the board of Italian fintech industry association AssoFintech.
Massimo Citoni first joined eToro as an Account Manager in 2015. He successfully managed high net worth client relationships in Italy, demonstrating a deep understanding of client needs and the Italian market landscape. This expertise enabled him to advance within the company, culminating in his promotion to Head of the Italian Desk in 2023. Massimo is a certified financial advisor, accredited by both CySEC and ASIC.
Etay Cohen, Chief Customer Officer at eToro, commented:
“We are thrilled to promote Massimo Citoni to the role of Regional Manager for Italy. His exceptional track record and deep understanding of the Italian customer make him the perfect fit for this position. Massimo’s dedication and insight have been invaluable to eToro, and we are confident that under his leadership, eToro will achieve new heights in the Italian market.”
Massimo Citoni, Regional Manager Italy at eToro, said,
“Taking on this new role at eToro is a privilege. We are committed to continuing to grow our presence in Italy and to being an active industry participant. I am excited to join the Board of AssoFintech and to deepen our partnership with the Fintech District to help advance the fintech ecosystem in Italy.”
