Online broker eToro today announced a new sponsorship deal with German football champions Bayer 04 Leverkusen.
The partnership, which will commence in the upcoming season, follows a hugely successful year for the club, having won both the Bundesliga title and DFB Pokal during the 2023/24 season.
The two-year agreement establishes eToro as an official trading partner of Bayer 04 Leverkusen. Through this partnership, eToro will gain exposure to the club’s millions of fans and followers, in Germany and around the world, through an extensive range of marketing and educational opportunities, including player access and rights on Bayer 04 Leverkusen’s various online platforms.
eToro will also benefit from significant presence at the BayArena on match day through advertising on LED perimeter boards and media backdrops.
Stephanie Wilks-Wiffen, Director of Marketing, UK & DACH at eToro said:
“This is such an exciting time to partner with Bayer 04 Leverkusen, following their incredible success last season. eToro exists to make investing accessible to everyone, just as football brings people together regardless of their background. Our partnership with Bayer 04 Leverkusen reflects our commitment to expanding our community and connecting with sports fans.”
Markus Breglec, Chief Marketing and Innovation Officer at Bayer 04 Leverkusen, commented:
“We are delighted to welcome eToro ‘under the cross’. Another innovative and global company has found its way to us and would like to expand its awareness and touchpoints through football in Germany and internationally with us in the coming years.”
eToro’s strategic partnership with Bayer 04 Leverkusen reinforces the company’s standing as a leading sponsor of sports in Europe. The company’s sponsorship portfolio spans many of the world’s leading sports leagues, including four clubs in the English Premier League, five clubs in the German Bundesliga, UK Premiership Rugby, Spanish Basketball Liga ACB, and Rugby Australia. eToro also recently aired an AI-generated advertising campaign during live coverage of the Paris 2024 Olympic Games on Eurosport, and streams on discovery+ and Max.
