FNG Exclusive Interview… After reporting recently that leading CFDs broker Hantec Markets was enhancing the services provided by its Hantec Prime unit which was launched last year, we thought it would be a good time to catch up with Hantec’s Chief Commercial Officer, Hayel Abu-Hamdan, to learn more about what’s happening at Hantec Prime, how the online trading industry is changing, and lots more.
FNG: Hi Hayel, and thanks for joining us today. Please let us know a little more about Hantec Prime, and your decision to expand Hantec’s traditional retail business into liquidity and prime brokerage solutions.
Hayel: Hantec Prime, the institutional arm of Hantec Markets, sets a new standard in the industry by combining cutting-edge technology, unparalleled liquidity access, and personalized service.
Our platform delivers a seamless trading experience, backed by a commitment to transparency, reliability, and efficiency. With seamless access to a vast network of liquidity providers, our platform ensures competitive pricing and optimal trading conditions. Our advanced risk management tools and innovative technology solutions empower traders to make informed decisions and execute trades with confidence.
At the heart of our offering are our core values of integrity, professionalism, and client-centricity. These values drive us to exceed expectations and deliver tailored solutions to meet the unique needs of each client.
FNG: What are your main target markets? What kind of clients are you looking to work with?
Hayel: The prime liquidity industry is poised for growth, offering a wealth of potential opportunities. Since launching our Hantec Prime solution, we have expanded our client base to include companies from Europe, Asia, the Middle East, and Latin America. Our target audience is forward-thinking firms seeking innovative and flexible liquidity solutions.
With the increasing demand for access to diverse liquidity sources and competitive pricing, there is a growing need for reliable and efficient liquidity services. We are well-positioned to meet this demand, leveraging our expertise in technology solutions, risk management, and customer service to deliver exceptional results.
As the industry continues to evolve, we are committed to staying ahead of market trends and adapting to changing regulatory environments. This allows us to position ourselves as key players in the financial liquidity landscape, poised to capitalize on new opportunities and drive growth.
FNG: The liquidity/PB space, especially those who serve FX and CFDs brokers, seems to be somewhat crowded, with a number of well-capitalized, entrenched incumbents. How will you look to differentiate Hantec Prime, as a preferred partner for brokers and others in the business?
Hayel: In the prime liquidity industry, standing out from the competition requires a unique value proposition. Our Hantec Prime solution delivers a distinct combination of advantages: a wider range of liquidity providers, advanced technology solutions, personalized customer service, and specialized risk management. By operating with transparency, reliability, and efficiency, we have built trust with our clients and established ourselves as a trusted partner in the market.
We stay ahead of the curve by continuously improving our capabilities and keeping pace with market trends. This dedication to innovation enables us to differentiate ourselves in the competitive prime liquidity industry and provide unparalleled value to our clients.
FNG: What changes do you see on the horizon for the online trading industry? How is Hantec Prime planning to position itself as the industry evolves?
Hayel: The online trading industry has undergone a significant transformation, driven by technological advancements and regulatory changes. Sophisticated trading platforms, algorithmic trading systems, and high-frequency trading capabilities have enabled faster execution of trades, improved market efficiency, and increased automation in trading processes.
Looking ahead, the industry is poised to further develop in key areas. Artificial intelligence and machine learning will enhance trading algorithms and risk management systems, enabling more personalized trading strategies and improved decision-making processes. Regulatory frameworks will also adapt to the changing landscape, focusing on cybersecurity, data privacy, and market integrity.
At Hantec, we are committed to navigating this evolving landscape successfully. We are investing in our people and technology to upgrade our institutional offerings and provide clients with advanced liquidity solutions. Our focus on bespoke liquidity and personalized support ensures a tailored experience for our clients. With decades of group legacy and a commitment to providing secure and reliable services, we are well-positioned for the future.
FNG: What else can we expect to hear from Hantec Prime in the coming months?
Hayel: At Hantec, we recognize the transformative power of technology in the online trading industry. We are committed to staying at the forefront of innovation by implementing innovative infrastructure for rapid execution, ensuring our clients receive unparalleled service.
As we unveil our refreshed brand identity, we are also introducing a range of enhancements to our offerings. These include bespoke liquidity solutions tailored to meet individual client needs, advanced risk management tools to optimize trading strategies, and personalized client support services designed to deliver exceptional value.
These initiatives will further solidify our position as a leading provider of institutional liquidity, cementing our reputation for excellence and reliability.
