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Leading Retail FX and CFDs broker ATFX is continuing an impressive series of recent senior executive hires, announcing the appointment of John Bogue as the company’s new Director of Institutional Operations. With over 30 years of experience in the FX market, John brings invaluable expertise in trading, prime brokerage, and e-brokerage to ATFX.

John Bogue’s extensive background includes significant roles at NatWest Markets Plc and Euronext FX Inc., formerly FastMatch. The company said that his deep understanding and seasoned oversight have been honed through his exposure to all facets of the FX asset class, including operations, risk management, and sales functions.

Most recently, John spent the past three years as Director for EMEA FX at TraderTools. He was instrumental in rolling out their PriceOn algo offering (which has also been implemented by ATFX) across Europe, the Middle East, and Africa. His work significantly enhanced the technology’s penetration among banks and brokers within these regions.

Joe Li, Chairman at ATFX said,

“We are thrilled to welcome John Bogue to our team. John’s relentless focus on accuracy, clarity, and prioritization of clients and team will be immensely beneficial as we continue expanding our capabilities and services.”

This recruitment is a strategic step for ATFX after their recent integration of PriceOn from TraderTools. With AI technology and algorithms, ATFX can optimize liquidity flow and provide top-notch services for institutional and retail clients. Competitive pricing accelerates global business growth and meets clients’ dynamic needs worldwide.

With the addition of John Bogue and ATFX’s recent hires of leading FX industry executives Drew Niv as Chief Strategic Officer, Siju Daniel as Chief Commercial Officer, Hormoz Faryar as Managing Director of Institutional, and Aditya Singh as Business Development Director International, the company said that this reaffirms ATFX’s commitment to long-term success and solidifies its position as a dominant player in the global financial marketplace.

About ATFX

ATFX is a leading global fintech broker with a local presence in 23 locations and licenses from regulatory authorities, including the UK’s FCA, Cyprus’ CySEC, UAE’s SCA, ASIC in Australia, and South Africa’s FSCA. With a strong commitment to customer satisfaction, innovative technology, and strict regulatory compliance, ATFX provides exceptional trading experiences to clients worldwide.


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