In this episode, Melinda Emerson welcomes back guests Dr. Verneka Murphy, Marcia Layton Turner, and Sharon Manker for an engaging discussion on tried-and-true marketing strategies and impactful business literature.
Dr. Verneka Murphy, is a premium finance expert and business leader. As CEO of Multimillionaire Consulting Group (MCG), she specializes in transforming wealth-building strategies that utilize leverage. Her company’s signature system, The Business Trifecta, integrates business, finance, and tax expertise to help clients maximize growth by benefiting you in all three areas. MCG delivers tailored solutions designed to meet both business and personal financial needs. For more information: https://www.thebusinesstrifecta.com
Marcia Layton Turner has authored, co-authored, or ghostwritten nearly 80 nonfiction books. Typical clients are business owners, CEOs, and experts who desire to publish a book to create new business opportunities for themselves or their companies. Past books have become New York Times and Wall Street Journal bestsellers, award-winners, and commercial successes. She is also the founder and executive director of the Association of Ghostwriters, which is the leading professional organization for ghostwriters. Marcia was previously director of communications for Eastman Kodak Company’s business-to-business unit before leaving to start her own marketing agency. For more information: https://www.marcialaytonturner.com
Sharon Manker is an award-winning supply chain, supplier diversity, and inclusion strategist with two decades of experience. She is an author and the Founder of Advocating for Change Unapologetically™️ LLC. Sharon has received numerous accolades, including 2020 Corporate Advocate of the Year, Eastern Minority Supplier Development Council (EMSDC), Diversity Champion of the Year, Women’s Business Enterprise Center (WBEC-EAST), Veteran Advocate of the Year, National Veteran Business Development Council (NVBDC). She was also recognized as one of 2021 DiversityPlus Magazine’s Top 15 Women in Power Impacting Diversity. She is dedicated to influencing meaningful change for individuals and businesses facing unprecedented odds. For more information: https://sharonmanker.com
Listen to the podcast below:
Podcast: Play in new window | Download
Podcasts Mentioned:
Apps Mentioned:
Old School Marketing Tips:
- Make sure you’re catering to the audience you’re trying to get to.
- Always be pursuing publicity
- Be authentic, be relatable and solve problems
- Just use the phone – magic happens on the phone.
Books Mentioned:
Connect with Dr. Verneka Murphy:
Connect with Marcia Layton Turner:
Connect with Sharon Manker:
Get More!
Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!
