How to Pitch Yourself for PR with Gloria Chou

Gloria Chou is an award-winning Small Business PR coach and host of the top-rated Small Business PR Podcast. Her untraditional yet proven PR methods that allow anyone to gain top-tier, earned media without needing to hire an agency, have industry connections, or any PR experience have been featured in Forbes, Business Insider, Crunchbase, and on over 50+ podcasts. Gloria helps early-stage founders “hack their own PR” to go from unknown to being seen, heard, and valued with her proprietary 3-step CPR Pitching Method™— one that’s helped 10,000+ small businesses get over a combined 1 Billion free, organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more. For more information: GloriaChouPR.com

In this episode, Gloria Chou and I dive into unconventional PR methods, teaching listeners how to land significant media opportunities and dispel common PR misconceptions. We delve into Gloria’s unique 3-step CPR pitch method, and share tips for crafting newsworthy pitches. The relevancy of press releases in small business and advice for product businesses are also discussed.

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This week on SmallBizChat Podcast:

PR is about writing a compelling pitch that provides value to a journalist, focusing on insights or trends rather than a sales or marketing pitch.
For effective media pitching, use the CPR method: establish Credibility, provide a clear Point of view, and ensure Relevance to current news or trends.
When constructing a media pitch, optimize the subject line to get the email opened, keep the body concise with three key points, and avoid attachments, using hyperlinks instead.