Electronic trading major IG Group, the Aichi International Arena Company, Ltd., and AEG today announced a 10-year naming rights partnership for the new 17,000-seat arena under construction in Nagoya, Japan.
The multi-year agreement, marks one of the largest naming rights agreements in Japan and the Asia Pacific region. Once the marquee arena in Nagoya opens in 2025, it will be one of the biggest entertainment facilities in the country and has been designed to accommodate multiple types of sports, music, and family events.
Located in the heart of Nagoya, the transformative IG Arena will be a cultural icon locally and regionally, fundamentally changing the live entertainment experience through a combination of leading infrastructure, cutting-edge technologies and a flexible footprint.
Additionally, the arena will be the site of the 2026 Asian Games and Asian Para Games, which will be co-hosted by the Aichi Prefecture and the City of Nagoya.
“We are thrilled to be introducing IG Arena to the world,” Tomoharu Furuichi, Japan Country Head. “This partnership is the perfect opportunity for us to drive awareness for our brand and marks a key step toward growing our market share in Japan, which is one of the fastest growing regions for online trading.”
Furuichi continued, “The announcement also underscores our commitment to the Japanese market and our focus on investing in and delivering best-in-class technologies and platforms. With deep rooted ties to Japan, we share a commitment with Aichi International Arena Company, the local government and AEG to delivering innovation and excellence and believe that IG Arena will mark a new chapter for both fans and the city of Nagoya.”
The historic naming rights agreement was brokered by AEG Global Partnerships and places the IG Group brand at the center of some of the biggest and most important sports and live entertainment moments set to take place in Japan.
“It was important to us to find a partner who was an innovative leader that shared our ambitions for Nagoya and our vision to transform live events for Japanese fans,” Tokuji, Sagi, CEO and President of Aichi International Arena Corporation. “Delivering new consumer services to the market and a state-of-the-art fan experience will be at the heart of what we do at the arena. IG Group’s commitment to redefining investment tools for consumers makes them the ideal naming rights partner and we are proud to have them join us on the journey.”
The new five-story IG Arena will contain a ‘hybrid oval’ bowl that combines the features of both an oval and horseshoe bowl style, enabling it to host multiple types of sports and music events.
“This transformative partnership is all about the future,” said Paul Samuels, EVP, Global Partnerships for AEG. “It not only will usher in a new era of live entertainment for Nagoya and Japan, but it also marks a key step in delivering world-class events to the market.”
Established in 2021, the Aichi International Arena Company, Ltd. group is headed by Maeda Corporation and NTT Docomo, as well as, Anschutz Sports Holdings (AEG), Sumitomo Mitsui Finance and Leasing, Tokyu Corporation, Chubu-Nippon Broadcasting and Development Bank of Japan. The arena was designed by Kengo Kuma & Associates.
