Tim Cook is on stage as stream begins early with more than 1,000,000 people already tuned in
Tim Cook is on stage. Apple’s launch events get major attention from consumers and investors alike. The stream has just begun, and there are already more than 1,000,000 people waiting in the YouTube stream, available here. —Rohan Goswami
We’re in our seats and the lights are dimming
Attendees seated at the Steve Jobs Theater in Cupertino, Calif. on Sept. 12, 2023.
Kif Leswing | CNBC
We’re seated in the Steve Jobs Theater, and the lights are dimming. It’s almost go time. –Kif Leswing
Silicon Valley angel investor Ron Conway spotted chatting with Apple executives
Ron Conway, founder of SV Angel, speaks during the TechCrunch Disrupt NYC 2015 conference in New York, U.S., on Monday, May 4, 2015.
Michael Nagle | Bloomberg | Getty Images
Silicon valley angel investor Ron Conway was spotted at the event, chatting with Jeff Williams, Apple’s COO, and Eddy Cue, Apple’s services SVP. –Kif Leswing
A plane is flying a banner above Apple’s campus, urging the company to fight exploitative material
A plane flies above the Apple campus in Cupertino, Calif. with a banner that reads “Dear Apple, Detect Child Sexual Abuse in iCloud.”
Steve Kovach | CNBC
High above Steve Jobs Theater, a small aircraft is flying a banner urging the company to do more in the fight against child sexual abuse material, or CSAM.
“Dear Apple, Detect Child Sexual Abuse in iCloud,” the banner reads. Apple cancelled the rollout in December of a tool that would help identify known or suspected sexual abuse material inside user iCloud drives and storage after backlash over potential privacy intrusions. —Rohan Goswami
Check out the snack spread
Drinks and snacks on display at the Apple event in Cupertino, Calif. on Sept. 12, 2023.
Kif Leswing | CNBC
People are enjoying snacks like juice and fruit as they wait for the event to start. —Ashley Capoot
We’re about to take our seats
People walk through the Steve Jobs Theater prior to an event at the Apple Park campus in Cupertino, California, on September 12, 2023.
Nic Coury | AFP | Getty Images
People are milling about at the Steve Jobs Theater, a building on Apple’s campus built specifically for launch events. Some are beginning to take their seats. —Kif Leswing
Apple’s Store temporarily down, per tradition
The Apple website is down as Apple gears up for a product event in Cupertino, Calif. on Sept. 12, 2023.
In keeping with tradition, the Apple Store website is temporarily down as the company prepares to launch its new devices.
The Store should be back up and running shortly after the event. —Ashley Capoot
Apple CEO Tim Cook’s cryptic message on social media
Apple CEO Tim Cook posted a cryptic message ahead of the event’s start, as he has done in years past. “It’s almost Time!” Cook wrote on X, formerly known as Twitter, along with a photo of the sun rising above the Steve Jobs Theater on Apple’s Cupertino, California, campus.
It could allude to the anticipated new Apple Watch lineup. The company has been reportedly experimenting with titanium casings and 3D printing in the manufacturing process.
— Rohan Goswami
The new iPhone may be made out of titanium
Apple’s invite to its Sept. 12 event.
Apple
Apple’s iPhones could now have a lighter body made out of titanium, as compared to the stainless steel used on current iPhone 14 Pros. Apple’s event invite showed an Apple logo that resembled titanium.
Apple’s watches will also receive updates and will likely be billed as Series 9. The company could update some of its accessories that previously used a Lightning charger to the new USB-C charger as well.
— Kif Leswing
New USB-C charging port expected
An iPhone 14 Pro with a Lightning cable (left) and a USB-C cable (right). Apple will most likely replace its in-house Lightning connector with USB-C after the European Union decided that phone manufacturers must use the USB-C standard by the end of 2024.
Christoph Dernbach | Picture Alliance | Getty Images
This year’s new iPhone will likely be branded as the iPhone 15, and the biggest change for the device could be a USB-C charging port. The USB-C port would replace Apple’s proprietary Lightning charger, which has been incorporated into iPhones since 2012.
The USB-C charging port, which was required by new European regulations passed late last year, will mean that iPhones share a charger with Android phones, newer laptops, iPads, most wireless headphones and other gadgets.
— Kif Leswing
We’re here at the Steve Jobs Theater in Cupertino
An Apple event pass shown in Cupertino, California, Sept. 12, 2023.
Steve Kovach | CNBC
We’re here live in Cupertino, California, at Apple’s headquarters, where the company is getting ready to unveil its new devices. Press and analysts will start filtering in over the next couple hours, but I’m already parked on the broadcast risers outside the Steve Jobs Theater. This year’s badges sport a blue logo, matching the one from the invitation Apple sent a couple weeks ago.
— Steve Kovach
