Match-Prime Liquidity, alongside its strategic partner Match-Trade Technologies, has announced the opening of a new office in Dubai, marking a significant expansion into the Middle East and North Africa (MENA) region.
The Dubai office will serve as a hub for both forex providers, showing their increasing engagement in the MENA region, reflecting a constantly growing client base. The companies anticipate that this strategic extension of their partnership in one of the most dynamic regions in the world will lead to building new lasting colaborations thanks to their renowned services, Match-Prime’s multi-asset liquidity (regulated by CySEC) and Match-Trader, the award-winning trading platform created by Match-Trade Technologies.
Andreas Kapsos, CEO of Match-Prime Liquidity, emphasised the strategic importance of the UAE’s branch:
“Today marks a significant milestone for our companies as we proudly announce the opening of our office in Dubai. This expansion is not just about growth; it’s a strategic step to embrace the immense potential of the entire MENA region. Here, the importance of trust between business partners is crucial, and it perfectly aligns with how we do business, making sure we always have personal contact with clients.”
The UAE branch will be managed by Ahmed Fouad (pictured above), the newly appointed Head of MENA at Match-Prime Liquidity. Ahmed was most recently Global Head of Brokerage for Leverate, and Regional Head of Business Development for CFDs broker Emporium Capital. With his deep understanding of the local market specifics and extensive expertise gained while working for market-leading companies such as Leverate and ATFX, Ahmed is perfectly positioned to lead the expansion in the MENA region.
“Dubai has quickly established itself as a new financial centre, attracting major players from the forex industry. This dynamic market offers the opportunity to innovate and expand our solutions. Being present in Dubai means we can better understand our clients’ needs and respond faster, ensuring our technology stays ahead in the industry. It shows how far we’ve come and how much more we can do,” added Michael Nichols, Head of Sales at Match-Trade Technologies.
Both companies have been involved in the region for several years, attending leading forex industry expos, which resulted in the recognition of Match-Prime as the Best Multi-Asset Liquidity Provider in MEA last year. From now on, Dubai’s office on the 30th floor of the Latifa Tower will be a key location for their operations in the MENA region.
