New Delhi: OTO, a pioneering digital commerce platform and a leading player in two-wheeler financing, has entered into a strategic digital business partnership with Ather Energy, India’s leading electric scooter manufacturer, to help facilitate convenient and accessible ownership of Ather vehicles.
This partnership will change the realm of two-wheeler ownership, especially for the generally overlooked premium customer segments. Now they have the opportunity to access seamless financing options at their doorstep for acquiring electric vehicles, the companies said.
This alliance will provide Ather customers with the full benefit of OTO’s innovative and appealing finance and commerce options, including Super EMI—an option offering 35% lower EMIs than banks and the advantages of an affordable, flexible, and convenient repayment structure.
In addition to offering a broader array of tailored financing choices, this also ensures that buyers enjoy the well-known reliability and trust of transacting on the OTO commerce platform.
The collaboration with Ather Energy marks a pivotal milestone in OTO’s trajectory, underscoring its dedication to harnessing cutting-edge technology for delivering seamless financial services. Through this venture, Ather, an in-demand brand for the young, urban consumer, gains entry to OTO’s expansive young, digital-savvy clientele in retail and digital commerce, particularly within the two-wheeler sector. This strategic alliance is poised to unlock new avenues of growth and innovation for both entities, ultimately benefiting a broader spectrum of customers seeking efficient and buying options.
Sumit Chhazed, Co-Founder and CEO of OTO, said, “The OTO-Ather partnership represents a momentous leap forward in our journey to redefine two-wheeler financing and help the EV industry grow and strengthen in India. By collaborating with Ather Energy, a trailblazing name in e-scooters, we are opening doors to a new level of convenience and accessibility for EV Enthusiasts on our platform across India. In addition to this, we are delighted to provide Ather customers with access to our innovative financial solutions, such as the Super EMI, delivering reduced EMIs and a versatile repayment framework. We believe in offering not only a wide range of personalized financing choices but also the unique advantages of our platform.” The benefit of OTO’s unique and industry-leading initiatives in 2-wheeler finance shall be available to Ather customers in all the 22+ cities where OTO is present in India. This collaboration not only reasserts a significant milestone for OTO but is also a step forward in the world of two-wheeler mobility. OTO, together with Ather, is set to chart a course for the growth of the EV segment, ultimately benefiting a wide spectrum of customers, media release from the companies said.
