Poonawalla Fincorp (PFL) has announced the appointment of Kumar Gaurav as their chief marketing officer.
In his new role, Kumar will lead the marketing, brand, corporate communications, public relations, digital marketing and will be responsible for developing brand campaigns to enhance company’s brand presence and reputation in a manner that drives consistent business growth, the company stated in the press release.
Kumar is a seasoned industry professional with close to two decades of experience across banking, NBFC, insurance and FMCG where he held senior leadership roles in organizations such as IndusInd Bank, Edelweiss Tokio Life Insurance, Jana Small Finance Bank, Pernord Ricard India and Idea Cellular.
Abhay Bhutada, managing director, Poonawalla Fincorp said “We are thrilled to welcome Kumar to Poonawalla Fincorp as we continue to strengthen our leadership team. Kumar’s expertise in storytelling, analysing market trends and identifying growth opportunities will help the brand build as we continue to navigate the ever-changing media landscape. We are confident that Kumar will play an instrumental role in continued success and growth of Poonawalla Fincorp.”
Commenting on his appointment, Kumar said, “I am truly honoured to be a part of this prestigious organisation and work with this team of exceptional professionals. I look forward to leveraging my expertise and diverse skill set to further drive the growth and brand reputation and committed to deliver exceptional results for all our stakeholders.”
This agency restructuring at the top besides being a vote of confidence for organic growth must also be seen as the organisation’s measure of conviction in the people that made it a force to reckon with since its inception, the company stated in the press release.
