Rakuten Securities, Inc. today announced that its general securities accounts have surpassed 11 million.
The milestone signifies the fastest increase in new accounts since the company’s founding, with 1 million accounts opened since reaching the 10 million mark around four months ago in December 2023.
Since launching in 1999, Rakuten Securities has worked to continually expand and enhance its asset-building platform with retail investors top of mind.
The Nippon Individual Savings Account (NISA) program, which was significantly updated and revamped in 2024, has sparked considerable interest in investing in Japan. With more people beginning to use NISA as a first step in their asset-building journey, Rakuten Securities is dedicated to providing services that satisfy diverse customer needs. As part of this commitment, the company recently launched the second year of its Asset Building College, helping customers master the basics of asset building and next steps after making their first investment in a year-long program.
On top of various free online seminars and in-person event seminars hosted throughout Japan, Rakuten Securities also offers a variety of financial advisory services tailored to customer needs, including an AI-powered investment assistant, and “with Advisor™,” an online consultation service staffed by Rakuten Securities employees.
The company is leading the industry by raising the upper limit for regular investment trust payments made with Rakuten Card from 50,000 yen to 100,000 yen and is currently implementing various campaigns to help customers take advantage of Rakuten Securities’ NISA program.
In addition to offering the fee-free Japanese stock trading service Zero Course and providing a superior user experience, Rakuten Securities is committed to providing reliable and intuitive trading tools for stocks and other related services on all platforms.
Leveraging the strengths of the Rakuten Group, Rakuten Securities has also worked to develop services tailored to the needs of customers, from the time they make their first investment and throughout their asset-building journey by expanding its lineup of services designed for long-term use.
These initiatives include the launch of the Investment Balance Point Program, which rewards customers with Rakuten Points for holding funds in investment trusts; Point Investment, which allows customers to use Rakuten Points to purchase investment trusts; giving customers the ability to make payments for investment trusts through Rakuten Card and Rakuten Cash; and making Rakuten Card available for gold, platinum and silver reserve payments.
Rakuten Securities aims to maximize customers’ financial well-being as the brokerage company of choice for all customers – ranging from investment newcomers to seasoned traders. The company will continue expanding its array of services to meet their diverse investment needs.
