by OverviewFX | Jul 28, 2025 | Small Business
Now listen, I don’t just love Eagles because I’m from Philadelphia. Sure, I bleed green every football season (Fly, Eagles, Fly!), but today we’re talking about the other kind of eagle — the one with wings, razor-sharp vision, and an inspiring leadership style that...
by OverviewFX | Jul 24, 2025 | Small Business
In this episode, Melinda Emerson welcomes Dr. Natalia Caylor to discuss the importance of understanding customers in small business success. Dr. Caylor shares her background and insights from her company, Hola Insights, highlighting common mistakes businesses make and...
by OverviewFX | Jul 21, 2025 | Small Business
Search engine optimization (SEO) is no longer just about ranking on page one of Google. Thanks to artificial intelligence, the search landscape has changed dramatically. AI-powered platforms like ChatGPT, Perplexity, Gemini, and the latest voice assistants Siri and...
by OverviewFX | Jul 17, 2025 | Small Business
In this episode, Melinda Emerson welcomes Toni L. Johnson to share insights from her entrepreneurial journey. Toni discusses her inspiration and experiences with Target’s Forward Founders Program, which helped shape her business approach. The conversation highlights...
by OverviewFX | Jul 14, 2025 | Small Business
Let’s start with a harsh but liberating truth: No one cares about your brand.Not your logo, not your clever name, and certainly not the “About Us” section you spent two weeks writing. This is especially true if you’re a startup or SaaS brand just entering the market....
by OverviewFX | Jul 10, 2025 | Small Business
In this episode, Melinda Emerson welcomes Sherrill Mosee to discuss the journey of creating and scaling her brand, Minky Blue. Sherill provides an overview and demonstration of her innovative products, sharing insights from her experience participating in a Macy’s...
