by OverviewFX | Jul 7, 2025 | Small Business
Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no...
by OverviewFX | Jul 3, 2025 | Small Business
Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing...
by OverviewFX | Jun 30, 2025 | Small Business
In today’s crowded online world, most entrepreneurs understand the importance of visibility and trackability. Social media helps people find you. Email helps you stay in touch. But neither of those tools, on their own, build long-term loyalty or sustainable revenue....
by OverviewFX | Jun 26, 2025 | Small Business
In this episode, Melinda Emerson presents highlights from the Hit It and Quit It Panel where experts Leyanis Diaz and Tara Landes share quick insights and strategies for small business success. The discussion includes top business book recommendations, providing...
by OverviewFX | Jun 23, 2025 | Small Business
If you’re a coach, consultant, or small business owner trying to grow your brand, you’ve probably explored all the usual places—Facebook, Instagram, LinkedIn, maybe even YouTube. But there’s one platform you may be sleeping on that’s built for community: Reddit. It’s...
by OverviewFX | Jun 20, 2025 | Small Business
In this episode, Melinda Emerson is joined by Tara Landes to explore the multifaceted role of a business president. Tara discusses the impact and priorities that come with the position, emphasizing the importance of balancing day-to-day operations with strategic...
