by OverviewFX | Feb 12, 2024 | Small Business
February is more than just a month for romantic expressions; it’s an opportunity for businesses to extend love and appreciation to your most valuable asset – your customers. While the romantic spirit may be associated with couples, small businesses should embrace the...
by OverviewFX | Feb 9, 2024 | Small Business
Building a personal brand takes time and effort, but the following steps can help you get started: Step 1: Define Your Brand and Develop a GoalTo define your brand, start with introspection. Ask yourself: Who am I?What do I stand for? What do I want to be known...
by OverviewFX | Feb 8, 2024 | Small Business
Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing...
by OverviewFX | Feb 5, 2024 | Small Business
Define Your Niche Target Audience: Before diving into prospecting, clearly define your niche target audience. Understand their demographics, preferences, and pain points to tailor your approach. This will be critical for developing effective marketing messages. Build...
by OverviewFX | Feb 3, 2024 | Small Business
Before we dive into the most common sales objections, I’d like to take a moment to caveat something. Not everyone is going to buy from you (nor should they). “If you can’t help someone, don’t sell someone.” should be your new motto. If the timing isn’t right, or the...
by OverviewFX | Feb 1, 2024 | Small Business
Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing...
