by OverviewFX | Feb 8, 2024 | Small Business
Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing...
by OverviewFX | Feb 5, 2024 | Small Business
Define Your Niche Target Audience: Before diving into prospecting, clearly define your niche target audience. Understand their demographics, preferences, and pain points to tailor your approach. This will be critical for developing effective marketing messages. Build...
by OverviewFX | Feb 3, 2024 | Small Business
Before we dive into the most common sales objections, I’d like to take a moment to caveat something. Not everyone is going to buy from you (nor should they). “If you can’t help someone, don’t sell someone.” should be your new motto. If the timing isn’t right, or the...
by OverviewFX | Feb 1, 2024 | Small Business
Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing...
by OverviewFX | Jan 29, 2024 | Small Business
Sponsored by MetLife. Early-2024 is the perfect time to outline goals for the year ahead. As business owners, many of us will have professional goals that are unique to our companies, such as growing our revenues, attracting and retaining talent, training and...
by OverviewFX | Jan 26, 2024 | Small Business
Here is a list of my favorite Psychological pricing techniques you can implement TODAY. Price AnchoringPrice anchoring refers to the practice of establishing a reference point (the “anchor”) for a product’s price, which consumers then use to assess the value of other...