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How to Build an Outbound Sales Process

How to Build an Outbound Sales Process

Here’s my step-by-step process for outbound sales. Step 1: Choose a Demographic Choosing a demographic is an essential first step in the outbound sales process. You don’t want to scatter your efforts by targeting everyone; instead:Focus on one industry.Choose a...
Inbound Sales: A Small Business Guide

Inbound Sales: A Small Business Guide

The final thing I’ll go over is an inbound sales example! In this example, let’s consider a company called Bounce that sells high-end basketball shoes. Step 1: Create a Buyer PersonaBounce would analyze customer data to create a buyer persona, observing patterns and...