by OverviewFX | Jul 14, 2025 | Small Business
Let’s start with a harsh but liberating truth: No one cares about your brand.Not your logo, not your clever name, and certainly not the “About Us” section you spent two weeks writing. This is especially true if you’re a startup or SaaS brand just entering the market....
by OverviewFX | Jul 10, 2025 | Small Business
In this episode, Melinda Emerson welcomes Sherrill Mosee to discuss the journey of creating and scaling her brand, Minky Blue. Sherill provides an overview and demonstration of her innovative products, sharing insights from her experience participating in a Macy’s...
by OverviewFX | Jul 7, 2025 | Small Business
Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no...
by OverviewFX | Jul 3, 2025 | Small Business
Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing...
by OverviewFX | Jun 30, 2025 | Small Business
In today’s crowded online world, most entrepreneurs understand the importance of visibility and trackability. Social media helps people find you. Email helps you stay in touch. But neither of those tools, on their own, build long-term loyalty or sustainable revenue....
by OverviewFX | Jun 26, 2025 | Small Business
In this episode, Melinda Emerson presents highlights from the Hit It and Quit It Panel where experts Leyanis Diaz and Tara Landes share quick insights and strategies for small business success. The discussion includes top business book recommendations, providing...
