Tesla Chief Executive Officer Elon Musk gets in a Tesla car as he leaves a hotel in Beijing, China May 31, 2023.
Tingshu Wang | Reuters
Tesla shares closed down about 5% on Thursday at $209.98 after HSBC Global initiated coverage with a “reduce” rating and a $146 price target. In their note, HSBC analysts called Elon Musk both an asset and a risk to Tesla, noting he is a “charismatic CEO with a cult-like following” who “feeds into the innovator narrative.”
The analysts also pointed to “hope” already baked into Tesla’s share price around the company’s many ambitious future tech projects, from its long-delayed driverless systems to humanoid robots and supercomputers. “Arguably the ideas need to become reality to support the current share price,” the analysts said.
On the bearish side, HSBC analysts wrote, “Significant delays or developments that show lack of technological and/or regulatory feasibility for a commercial launch of these projects pose a significant risk for Tesla.”
On the more bullish side, HSBC analysts said Tesla’s core automotive business “faces fewer challenges than the incumbents and as such, deserves a premium.” They said, “EVs, by virtue of rising penetration, are a growth market and are likely to be for decades. Tesla is already the cost leader and given its stated ambitions (and scale), is likely to remain so.”
Also on the bullish side for Tesla, they said, “A faster than expected development” in these areas “could lead to a re-rating of Tesla multiples,” as could “higher than expected market share gains driven by the price cuts we expect” in Tesla’s core electric vehicle business.
Besides the “reduce” rating from HSBC, Tesla is also facing a widening strike in Sweden.
Swedish unions are pressuring Tesla with strikes and blockades over the company’s refusal so far to sign a collective bargaining agreement with employees in its service division, including technicians and mechanics who repair and maintain customers’ cars.
The IF Metall trade union, which represents some Tesla service employees, began a strike action at 12 Tesla service centers on Oct. 27, The New York Times reported. Dockworkers who are members of the Swedish Transport Workers Union have said they will not unload Teslas at ports in the region if the EV maker fails to negotiate a labor agreement by Nov. 17. Electrical workers who maintain the company’s charging stations, among other things, have also promised to strike starting Nov. 17 if no agreement is reached.
The labor action could potentially spread to Norway, according to reports by The New Republic.
Meanwhile, on Thursday, President Joe Biden spoke to UAW workers in Illinois, where he voiced support for the union leader’s ambition to strike collective agreements with Tesla, Toyota and others.
UAW President Shawn Fain said in October during an online broadcast, “When we return to the bargaining table in 2028, it won’t just be with the ‘Big Three,’ but with the big five or big six.”
Tesla is expected to host a Cybertruck event at the end of this month. While the specs and pricing for the final version of the Cybertruck have yet to be revealed, Tesla has allowed some Cybertrucks to be trotted around to promotional events. Auto critics including hobbyists and professionals have panned their build quality and design this week, The Autopian reported.
