Fresh off its completed merger with CAPEX.com operator Key Way Group, social trading focused online broker The NAGA Group AG (ETR:N4G), provider of the all-in-one financial SuperApp NAGA, has announced that it has entered into a partnership with Borussia Dortmund (BVB) for the current and upcoming Bundesliga season through to 2026.
As an Official Partner of BVB, The NAGA Group will receive exclusive rights to use the team’s BVB Partner logo on multiple markets, and the rights for club players’ image in branding materials. Additionally, NAGA’s brand will be present on the LED advertising boards at home matches on Borussia’s stadium Signal Iduna Park.
Following the merger with Key Way Group, the new NAGA Group aims to power-up its brand awareness in Germany, its most important core market, as well as in other important global regions, and to attract new target groups to its offerings.
Octavian Patrascu, CEO of The NAGA Group:
“We are excited for the opportunity to sponsor Borussia Dortmund, a club that shares our ambition and commitment to a journey of continuous growth and success. As one of Germany’s leading fintech companies, NAGA’s goal is to combine multiple verticals and products into a single SuperApp and just as Borussia has built a strong and passionate fan community, NAGA is dedicated to creating a vibrant social platform that connects users in the financial world. This partnership allows us to align our brand with a community-driven team and bring our innovative financial platform and services to ambitious fans interested in the capital markets, who share our drive for success.”
Carsten Cramer, Managing Director of BVB:
“We are very pleased to welcome NAGA as our new partner. This collaboration combines the innovative strength of a leading fintech company with the passion and tradition of BVB. We are looking forward to the joint projects of this partnership.”
Explaining NAGA’s new approach following the completion of the CAPEX.com merger, Octavian Patrascu wrote on a social media post,
🚀 Exciting Update!
After months of preparation, we’re thrilled to start rolling out our brands once again. We’ve been hard at work organizing, planning, and now—like any proper product company—we’re ready to release the fruits of our labor. 🌱
Our journey begins with marketing to lay the foundation, followed by product and tech upgrades.
Meanwhile, our support teams are pushing forward their own projects to optimize and reorganize for efficient growth.
I’m proud to announce our first major initiative: a 2-year partnership with Borussia Dortmund! ⚽ Check out our launch video, and stay tuned for more exciting updates!
Thank you, Naga Teams. 🙌
The aforementioned NAGA-Borussia Dortmund partnership launch video can be seen here:
About NAGA
NAGA is a leading German Fintech Company offering a SuperApp with the aim to merge social trading, investing in stocks, crypto, and neo banking into one unified platform, powered by its proprietary advanced technology. Operating in over 100 countries with 9 local offices, NAGA offers a diverse range of services for both fiat and cryptocurrencies. The platform features a physical VISA card with fiat and automatic crypto conversion plus cashback, dynamic social feeds, and advanced autocopy functions, enabling users to replicate the strategies of successful traders. Designed for a global community, NAGA provides an inclusive and efficient financial ecosystem for personal finance and trading.
