TurboTax is helping Gen Z like never before, offering tax education and events from coast to coast tailored for college students, student-athletes, and the greater Gen Z population. As college students experience constant life changes, they face financial and tax implications. Luckily, TurboTax is determined to help Gen Z #MakeTheirMovesCount. Our continued collaboration with INFLCR, a platform for Name, Image, and Likeness (NIL) business management, aims to educate student-athletes about tax importance and empower them to file with confidence! Read more about TurboTax’s initiatives to educate Gen Z and help them make their moves count:
On-Campus Events
TurboTax visited more colleges than ever this year, traveling to seven U.S. campuses across the country, and engaging students through a unique pop-up activation. Students tested their tax knowledge through various interactive activities, including an accuracy-focused basketball game, 360 interactive video booth, iSpy Tax Deductions game, and the much-loved cash cube where they tried to collect as much “TurboTax branded money” as possible. At the end of the event, students exchanged their “TurboTax money” for branded TurboTax swag items like tumblers, fanny packs, backpacks, tote bags, and portable chargers!
In addition, TurboTax experts were available onsite at most of these activations to answer any tax-related questions and share the benefits of working with tax experts to file with confidence via TurboTax Live product offerings.
NIL Event
TurboTax hosted an interactive NIL tax education event at the University of Louisville led by tax experts and Intuit Education team to empower college NIL athletes to take control of their finances starting with their own taxes. There is a growing need for NIL tax education across the country as more and more student-athletes are taking on brand deals and partnerships, profiting off of their Name, Image, and Likeness. During the event, students were engaged and excited to learn about the specific tax implications that come along with being an NIL athlete who participates in brand deals.
Campus Ambassadors
In addition to hosting on-campus events, TurboTax is also partnering with college students and facilitating peer-to-peer tax education via forty college campus ambassadors throughout the country. These trusted voices on campus have been conducting activities like tabling with themed games for their fellow students, creating educational digital content, and sharing key information and resources to help guide other students who are interested in learning more about taxes or filing for the first time.
NIL Creators and NIL All-Stars
This year, TurboTax has also partnered with student-athlete creators and NIL All Stars who are already profiting off of their Name, Image, and Likeness by partnering with brands on social media and making big life decisions. The NIL creators are sharing their experience as athletes with busy schedules, and how TurboTax is helping them to understand their taxes and making filing easy so they can get back to doing what they love! These student-athlete partners share their experiences about how this new income source has impacted their finances and taxes and how TurboTax can help them to make their moves count, especially at tax time.
NIL All-Stars
Sam Hartman | Notre Dame – Football
Flau’jae Johnson | Louisiana State University – Basketball
Sam Hurley | University of Texas – Cross Country
Deja Kelly | University of North Carolina – Basketball
NIL Creators pictured:
Anthony Nunez | University of Tampa – Baseball
Nya Harrison | Stanford University – Soccer
Siena Palicke | Texas A&M University – Track
Paige Burrell | Florida International University – Swim
Mackenzie Evers | University of Pittsburgh – Soccer
Jordyn Levy | St. John’s University – Soccer
Tatiana Johnson | University of South Florida – Volleyball
Emily Bessoir | University of California, Los Angeles – Basketball
Campus Ambassadors pictured:
Karla Martinez | Florida International University
Iveth Enriquez Marquez | University of Southern California
Seun Seriki | University of North Texas
Paulina Presiga | University of Houston
Monae Mason | California State University, Long Beach
An Dinh | Cal State University, Long Beach
Carter Dvorak | University of Michigan, Ann Arbor
Anvita Chitrapu | University of Michigan, Ann Arbor
The tax deadline is approaching, but that doesn’t mean there’s any need to stress about your taxes. We’re here to help make it easy and make sure you get your biggest possible refund. Let the TurboTax experts take the weight off of your shoulders and #MakeYourMovesCount today!
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