The Turkish central bank has granted Garanti BBVA an operating license for its new subsidiary, Garanti Payment and Electronic Money Service, Inc., effective February 15, 2024.
The innovative new company will begin offering a selected group of customers a beta version of its digital payment solutions under the TAMİ brand in March.
TAMİ will allow nearly every business in Turkey to receive and track payments easily and offer their customers from all banks the convenience of paying in installments. With a fully digital payment experience, TAMİ provides solutions that meet the needs of customers and businesses of all sizes.
In addition, the payment infrastructure that TAMİ has created makes it possible to develop customized products and services for a wide range of users – from SMEs to parents, students and families. Customers will be able to withdraw cash, send money and use their cards or electronic wallets to shop, earn cashback, or sign up for a prepaid card right at a POS terminal.
Murat Çağrı Süzer, Executive Vice President of Garanti BBVA and Chairman of the Board of Directors of Garanti Payment and Electronic Money Services Inc., stressed that technology and digitization are rapidly transforming payment systems, and with them, the needs and expectations of both customers and merchants. She explained that TAMİ is the result of two years of extensive research.
“As a result, we have developed an infrastructure where we will present the payment technologies our customers really want with a focus on speed, simplicity and convenience, facilitating digital payments and creating added value for our customers.”
