The private sector bank, YES Bank on Tuesday announced its partnership with the Indian Olympic Association (IOA) as the official banking partner for the Indian Olympic team for the upcoming Paris Olympic 2024.
Emphasising on the shared team efforts required for any victory, it launched the “Milkar Jitayenge” campaign for the Indian Olympic squad.
The event saw the presence of top officials of the bank and IOA. YES Bank’s MD and CEO Prashant Kumar and ED Rajan Pental were joined by P.T. Usha, President of IOA, Raghuram Iyer, CEO of IOA and London Olympics medallist and boxing champion Mary Kom, who is also serving as the Chairperson of Athletes Commission.
“The Olympics hold a significant place for Indians, uniting us in support of our athletes. YES BANK is committed to supporting Team India in their pursuit of excellence, reflecting our dedication to national pride and achievement,” CEO & MD of YES Bank, Prashant Kumar said.
The bank also launched a special savings account proposition called ‘YES Glory’, especially for the Indian Olympic contingent heading to Paris 2024. The benefits of ‘YES Glory’ will also be available to the athletes’ immediate family members.
Under the Yes Glory scheme, the athletes can access a number of benefits such as complimentary Orthopaedic consultations, zero cross-currency mark-up on International spends, medical insurance, complimentary international lounge access and ‘YES Glory Gold Debit Card’ which has been exclusively designed for the Indian players.
Expressing her excitement for the partnership, IOA President, P.T. Usha said, “This collaboration not only signifies a strong alliance but also paves the way for enhanced financial support and services for our athletes. The launch of the YES Glory Debit Card is a testament to our commitment to empowering our athletes with innovative solutions, ensuring they can focus wholeheartedly on their Olympic journey without financial concerns.”
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