Online trading and investment specialist Saxo Bank has announced the merger of its Global Sales and Saxo Experience Office (SXO) into a single entity named Group Commercial.
This strategic move is designed to enhance cross-collaboration, simplify operations, and amplify client-centric initiatives. This initiative follows Saxo’s recent milestone of surpassing more than DKK 800 billion in client assets from more than 1.2 million end-clients.
Camilla Dahl Hansen has as Chief Saxo Experience Officer been instrumental in building the current setup focusing on delivering best-in-class client experiences, but has decided to leave and pursue new challenges outside of Saxo. Group Commercial will be led by Chief Commercial Officer, Stig Christensen, who currently serves as Chief Sales Officer.
Kim Fournais, Founder and CEO, commented:
“I would like to thank Camilla for her invaluable contributions to Saxo Bank over the past years. Her efforts have been crucial in delivering top-tier trading and investment experiences to our clients. I wish her all the best in her future endeavors. I am confident that under Stig Christensen’s leadership, Group Commercial will drive our client experience to new heights as we now service more clients and partners than ever before in the history of Saxo. Stig’s commitment to client satisfaction and innovative thinking will be instrumental in achieving our strategic goals.”
Stig Christensen, Chief Commercial Officer, commented:
“Saxo now serves more clients and institutional partners than ever before and we are setting our organisation up to both service this growing client base and continue to grow our business as more people look to take control of their money and investments. This alignment will enhance our commercial priorities and build a stronger digital client experience. By simplifying our structure and empowering decision-making, we are poised to deliver even greater value to our clients.”
FNG’s readers may recall the recent Reuters report about Saxo inviting investment banks to pitch for a role in helping to sell the company.
